Press release dubai, uae, August 5th, 2008




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PRESS RELEASE



Dubai, UAE, August 5th, 2008

Axis’ new intelligent functionality increases effectiveness of unmanned video surveillance




Axis Communications, the global leader in the network video market1, introduces auto-tracking functionality to its top-of-the-line AXIS 233D Network Dome Camera. Auto-tracking will automatically detect a moving person or vehicle and follow it within the camera’s area of coverage. Auto-tracking is particularly beneficial in unmanned video surveillance situations where the occasional presence of people or vehicles requires special attention.
Video surveillance often takes place at times and in areas with little or no activity; for example, at schools and offices after working hours, or at retail stores, hotel corridors and parking garages during nighttime. Such situations usually have an unmanned video surveillance setup with automated recording.
The challenge is in ensuring that when an incident occurs, the right part of a scene is recorded with enough image quality to enable identification. Costs often prohibit the installation of large numbers of cameras or the use of operators to manually control pan/tilt/zoom (PTZ) cameras. Axis’ auto-tracking solves this by enabling a PTZ dome camera to automatically follow an object moving in a scene.
“Axis’ auto-tracking enables a single PTZ dome camera to cover a large area and to automatically detect, follow and record video of moving persons or vehicles,” says Gilles Ortega, Regional Manager, Axis Communications, MENA. “In unmanned surveillance situations, the auto-tracking functionality not only cuts down substantially the cost of the solution since fewer cameras are needed to cover a scene, but it also increases the effectiveness of the solution.”
Auto-tracking is embedded in AXIS 233D and allows for scalability and flexibility that are not achievable with analog camera technology. The added intelligent video functionality exemplifies Axis’ strategy of continually increasing the value of its network video products by introducing more functionality.
As auto-tracking is now available as a feature in AXIS 233D, current AXIS 233D owners can install auto-tracking for free by downloading the latest firmware at www.axis.com.
-END-

Notes to editors

1 Axis Communications is the global market leader in the network video market with a market share of network cameras of 32%. The world market for network cameras alone will be worth more than $1 Billion by 2009. The network camera market is set to have a CAGR of more than 40 per cent per year over the next three years to reach a value of $1.5 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2007 Edition’ published in December 2007.


About Axis Communications
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the OMX Nordic Exchange Exchange under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com.

For further information about Axis Communications in MENA region, please contact:

Gilles Ortega, Regional Manager, Axis Communications MENA

Tel: 009714- 6091873

Email: gilles.ortega@axis.com

For all media enquiries, please contact:
Media Contacts: (not for publishing)

Elaine D’Souza, Active PR

Tel: 009714-3643085

E-mail: elaine@activepr.biz
Sawsan Ghanem, AMCIPR, Active PR

Tel: 009714-3900228

E-mail: sawsan@activepr.biz


Axis Communications  Middle East Branch Office  PO Box 293637, DAFZA, Dubai  United Arab Emirates

TEL No: +971 4 6091873  License # 1119  E-mail: info@axis.comhttp://www.axis.com





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