Dennis S. Bray, PhD, FSME
Bray Innovation Group, LLC
8096 Cherry Laurel Dr
Liberty Twp, OH 45044-8368
Northrop Grumman Integrated Systems
Western Region 9G26/W10
Materials & Processes Labs
One Hornet Way
El Segundo CA 90245-2084
Personal Cell: 310-850-9777
Douglas C. Genord
Fabrication CAM, NC Simulation & Composites Systems
Boeing Information Technology
PO Box 3707
Seattle, WA 98124-2207
General Manager of Excavation Division Operations
PO Box 348
Aurora, IL 60507
Chief Learning Officer
Mori Seiki University
2400 Huntington Blvd
Hoffman Estates, IL 60192
Tom Kurfess, PhD, FSME, PE
Dept of Mechanical Engineering M/S 0921
Clemson, SC 29634-0001
Robert Rowen PhD
Piquero Insights Inc
1701 Creekview Dr
Round Rock, TX 78681-6211
SR. Manager Strategic Procurement
7000 Central Ave NE
Minneapolis, MN 55432-3576
Industry: Medical Equipment
15700 S Waterloo Road
Cleveland, OH 44110-3814
Carl Williams, PE
University of Memphis
203 Engineering Technology Bldg
Memphis TN 38152-3210
Sr. Finishing Aftermarket Manager
300 Nordson Drive
Amherst OH 44001
SME Staff Contact
Director, Industry, Community and New Product Development
One SME Drive
Dearborn MI 48128
Member Services Manager
One SME Drive
Dearborn MI 48128
Attendees: Dennis Bray, Chad Schron, Doug Genord, Bob Rowen, Rod Jones, Bob Glinke, Dean Bartles, Cindy Skelton-Becker, Debbie Holton (SME staff), Margaret Satoh (SME staff)
Meeting began at 5:06pm
1. Competition: What do other organizations offer? Is there anything we should look into?
A review of ACM (Association for Computing Machinery http://www.acm.org/ ) showed:
Three levels of association – Public, Professional Member $99, Professional Member Plus +$99 (includes digital library)
On-line courses – interactive with tests upon completion
Monthly Publication with no advertising
Books, videos, journals, etc at up to 50% off
Special Interest groups - each have their own events
Joint membership with IEEE
E-mail forwarding service
Books can be read on-line 24x7 (Safari books, Element K)
Conversion of content to on-line can be done via a couple of different interfaces such as Scorm. Articulate has the ability to convert Power Pointe into on-line learning rapidly. The challenge is generating the content. Learning Management systems can track when a person starts & stops the training as well as scores and competencies.
On-line books & training done by outside vendors can be contracted on a master agreement or on a set number of seats. Mori Seiki uses Geo-Learning – this came with 497 courses ranging from soft skills to technology specific. Mori Seiki sees their university as a technology transfer center. Caterpillar University also uses some outside course however these have been limited in the cut backs everyone is experiencing.
Social Media is used however becomes an issue with many companies due to Intellectual Property issues. Bob R uses social media for product announcements and sees it as a marketing tool. Boeing has an internal LinkedIn however fire walls prevent using external LinkedIn and other social media. The internal social media works the same way – you offer assistance as well as request assistance to your peer group. General Dynamics does not allow LinkedIn, Facebook, Box net etc – only internal sites. File sharing is the biggest issue as it can leave a company in a person’s pocket or e-mail. There are Federal Standards that must be met on this issue. ITAR regulations are also an issue.
Is there an opportunity for SME to be designated as a Safe Site?
The expectation is that information will be free.
Current SME Product Line
A matrix of SME products aligned by technical communities was presented (posted on Box.net). Tech papers represented on the matrix are from approximately 2005 however SME has over 17,000 papers dating back to the early 1950’s. Manufacturing Engineering
articles are for the past 2 years. The technical communities have been conducting free webinars while the corporate training departments conducts ones that are paid for – the difference is the amount of technical “training” the content provides. CMW, MMTS & CMTS are Canadian trade shows.
We may want to consider reflecting in the chart the health of each product line – Where are we now? Where do we want to be?
Product growth opportunities are in Rapid, Lean, Automated Manufacturing & Assembly. Composites is quite active however plastics & coatings are weak. Product lines that are strong are trade shows (slower than recent years but still strong), Lean Certification; corporate training is a growth area.
Standards are not reflected in the chart as SME does not do standards however we have contributed to them.
The perception that SME products are difficult to find on the SME website needs to be addressed.
What is the current brand perception?
SME means Small to Medium Enterprise to many – it is confusing
People are unclear on how broad manufacturing is, what is touches and the value it brings to community economics
There is a perception that manufacturing is not done in the US
Discussion at the board level shows the brand is not consistent
An immediate thought is the shop floor and that we don’t do that anymore
Parents don’t encourage their children to go into manufacturing
What are our strengths?
Network of people in the industry
The wiki entry for SME is not as strong as ACM and IEEE. SME is on Twitter – are we sending tweets that are relevant?
What revenue sources can be identified for 2010 revenue?
Repackage current content so people can get to it easier
Repackage current content for new technology areas
Bundle of products
Other registries like our current Lean Registry
Premium Membership with information provided by 3rd party vendor (do on a trial basis to start)
Conduct a market research survey to see what the members would like to have that is not currently available
Should the current member discount be raised – today it is 10-15% but it equates to a couple of dollars for many products
Dennis will develop a list of deliverables from the MEC based on the calls we have had this year. This will become part of the 1st
quarter report to the Board.
Next meeting is April 12 – please be prepared to discuss what is happening in the technical community you are a liaison to - what activities are they doing, how can the MEC help A.I. 1-3/8/10. If you need information on when the meetings are please contact Margaret. As a reminder the assignments are:
Automated Manufacturing and Assembly – Carl Williams
Forming & Fabricating –
Industrial Laser – Bob Rowen
Machining and Material Removal – Susan Sackman
Manufacturing Education & Research – Chad Schron
Plastics, Composites & Coatings –
Product, Process, Design & Management – Doug Genord
Rapid Technologies & Additive Manufacturing – Boris Fritz
Meeting adjourned at 6:55pm
A.I. 1-3/8/10 All
Please be prepared to discuss what is happening in the technical community you are a liaison to - what activities are they doing, how can the MEC help.