James j. Kellaris




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JAMES J. KELLARIS
____________________________________________________________________________________________

Office: Residence:
Department of Marketing Tel: 513.556.7070 sect'y. No 8 Fleming Road

College of Business 513.556.7101 direct Wyoming, OH 45215

433 Carl H. Lindner Hall Fax: 513.556.0979 USA

2925 Campus Green Drive

University of Cincinnati Email: James.Kellaris@UC.Edu Tel: 513.821.5734

P.O. Box 210145 Web: http://business.uc.edu/James-Kellaris

Cincinnati, OH 45221-0145

USA


CURRENT POSITIONS
Professor, Department of Marketing, College of Business, University of Cincinnati.
Visiting Professor, international faculty, l’École Supérieure de Commerce de Toulouse (France).

RESEARCH INTERESTS

  • The influences of music on consumers, including affective, cognitive, and behavioral effects of music in advertising and retail environments, hedonic consumption of music, empirical esthetics, the influence of music on time perception, music and memory.




  • Marketing ethics, including contextual and cultural influences on ethical judgment and choice, ethical decision making processes, judgmental biases, impact of ethical ideologies, cross-national differences.



  • Cross-cultural differences, including consumers’ proneness to social influence strategies.



RESEARCH PUBLICATIONS
Refereed Journal Articles:

Jae Min Jung and James J. Kellaris (forthcoming), “Responsiveness to Authority Appeals Among Young French and American Consumers,” Journal of Business Research.

Cronley, Maria, Steven S. Posavac, Tracy Meyer, Frank R. Kardes, James J. Kellaris

(2005), “A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice,” Journal of Consumer Psychology, 15 (2).

Kardes, Frank R., Maria L. Cronley, James J. Kellaris, and Steven S. Posavac (2004), “The Role

of Selective Information Processing in Price-Quality Inference,” Journal of Consumer Research, 31 (2), 368-374.
Jae Min Jung and James J. Kellaris (2004), “Cross-National Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure,” Psychology & Marketing, 21(9), 741-755.
Cline, Thomas W., Moses B. Altsech, and James J. Kellaris (2003), “When Does Humor Enhance or Inhibit Ad Responses? The Moderating Role of Need for Levity,” Journal of Advertising, 32 (3), 31-46.
Mantel, Susan Powell, and James J. Kellaris (2003), “Exploring Determinants of Psychological Time: The Impact of Cognitive Resources Required and Available on the Estimation of Lapsed Time,” Journal of Consumer Research, 29 (4), 531-538.
Sivadas, Eugene, Susan B. Kleiser, James Kellaris, and Robert Dahlstrom (2003), “Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions,” Journal of Personal Selling and Sales Management, 23 (1), 7-21.
Kleiser, Susan B., Eugene Sivadas, James J. Kellaris, and Robert F. Dahlstrom (2003),

“Ethical Ideologies: Efficient Assessment and Influence on Ethical Judgments of Marketing Practices,” Psychology & Marketing, 20 (1), 1-21.


Jung, Jae Min, and James J. Kellaris ( 2001), “Business Students’ Perceptions of

Shifts in Core Values of American Culture: A Report from the Trenches,” Journal of Biblical Integration in Business, Fall, 49-63.


Kent, Robert J., and James J. Kellaris (2001), “Competitive Interference Effects in

Memory for Advertising: Are Familiar Brands Exempt?” Journal of Marketing Communications, 7 (3), 159-169.


Cline, Thomas W. and James J. Kellaris (1999), “The Joint Impact of Humor and Argument

Strength in a Print Advertising Context: A Case for Weaker Arguments,” Psychology & Marketing, 16, 1, 69-86.


Boyle, Brett A., Robert F. Dahlstrom, and James J. Kellaris (1998), “Points of Reference and Individual Differences As Sources of Bias in Ethical Judgments,” Journal of Business Ethics, 17, 5, 517-525.
Sivadas, Eugene, Rajdeep Grewal, and James J. Kellaris (1998), “The Internet as a Micro Marketing Tool: Targeting Consumers Through Preferences Revealed in Music Newsgroup Usage,” Journal of Business Research, 41, 3, 179-186.
Kellaris, James J., Robert F. Dahlstrom, and Brett A. Boyle (1996), “Contextual Bias in Ethical Judgment in Marketing,” Psychology & Marketing, 13, 7, 677-694.
Kellaris, James J., and Susan P. Mantel (1996), “Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations,” Psychology & Marketing, 13, 5 (August), 501-515.
Kellaris, James J., Frank R. Kardes, Theresa DiNovo (1995), “Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors,” Marketing Letters: A Journal of Research in Marketing, 6, 3, 175-182.
Machleit, Karen A., James J. Kellaris, and Sevgin Eroglu (1994), “Human vs. Spatial Dimensions of Crowding Perceptions in Retail Environments: A Note on Their Measurement and Impact on Shopper Satisfaction,” Marketing Letters, 5, 2, 183-194.
Kellaris, James J., Brett A. Boyle, and Robert F. Dahlstrom (1994), “Framing and Situational Ethics,” Marketing Letters, 5, 1, 69-75.
Kellaris, James J., and Robert J. Kent (1993), “An Exploratory Investigation of Responses Elicited by Music Varying in Tempo, Tonality, and Texture,” Journal of Consumer Psychology, 2, 4, 381-401.
Kellaris, James J., Anthony D. Cox, and Dena Cox (1993), “The Effect of Music on Ad Processing: A Contingency Explanation,” Journal of Marketing, 57, 4 (October), 114-125.
Kellaris, James J., and Ronald C. Rice (1993), “The Influence of Tempo, Loudness, and Gender of Listener on Responses to Music,” Psychology & Marketing, 10, 1 (January/February), 15-29.
Kellaris, James J., and Robert J. Kent (1992a), “The Influence of Music on Consumers' Temporal Perceptions: Does Time Fly When You're Having Fun?” Journal of Consumer Psychology, 1, 4, 365-376.
Dabholkar, Pratibha A., and James J. Kellaris (1992), “Toward Understanding Marketing Students' Ethical Judgment of Controversial Personal Selling Practices,” Journal of Business Research, 24, 4 (June), 313-329.
Kellaris, James J., and Anthony D. Cox (1989), “The Effects of Background Music in Advertising: A Reassessment,” Journal of Consumer Research, 16, 1 (June), 113-118.

Reprinted in Joël Bree, ed., Comportement du Consommateur: Presentation de Textes Choisis, published by Economica (Caen, France).]



Refereed Proceedings Papers:
Jung, Jae Min and James J. Kellaris (2005), “Responsiveness to Authority Appeals Among

Young French and American Consumers,” in Cutris P. Haugtvedt, Dwight Merunka, and Luk Warlop, ed.s, Proceedings of the 32nd La Londe Seminar, Marketing Communications and Consumer Behavior, La Londe les Maures, France, p. 107-114.


Jung, Jae Min and James J. Kellaris (2005), “When Authority Appeals Backfire: A Study of

Reverse Authority Effects Among Young Adults in Three Countries,” Proceedings of the Society for Consumer Psychology Winter 2005 Conference.


Meyer, Tracy, Karen A. Machleit, James J. Kellaris, Frank R. Kardes (2005), “Individual

Differences in the Perception of Performance: The Zone of Indifferences Revisited,” Proceedings of the Society for Consumer Psychology Winter 2005 Conference (PhD student poster session).


Jung, Jae Min and James J. Kellaris (2004), “The Impact of Culture and Individual

Characteristics on Ethical Judgment: A Cross-National Investigation,” in Bernhardt, Kenneth L., James S. Boles, Pam Scholder Ellen, ed.s, Proceedings of 2004 AMA Summer Educators’ Conference: Enhancing Knowledge Development in Marketing, Vol. 16, Chicago, IL: American Marketing Association.


Meyer, Tracy, James J. Kellaris, Frank R. Kardes, Maria Cronley, Steven S. Posavac
(2004), “When Belief and Evidence Conflict: Factors that Mitigate Consumers’ Selective Use of Price-Quality Data.” In Cheema, Amar, Scott A. Hawkins, and Joydeep Srivastava, eds., Proceedings of the Society for Consumer Psychology Winter 2004 Conference, San Francisco, American Psychological Association. [Won Best Student Paper award.]
Kellaris, James J. and Jae Min Jung (2003), “The Impact of Perceived Scarcity of Wine
On the Purchase Intentions of French and American Consumers,” in the proceedings of the 2003 ANZMAC conference, Adelaide, South Australia..

Meyer, Tracy, Maria Cronley, James J. Kellaris, Frank R. Kardes, and Steven S. Posavac

(2003), “Overestimation of Price-Quality Relationships Among Naïve Wine Consumers in North America and Europe,” in the proceedings of the 2003 ANZMAC conference, Adelaide, South Australia.

Jung, Jae Min and James J. Kellaris (2003), “Proneness to Social Influence: Authority

Effects in France and the United States,” in Kahle, Lynn R. and Chung-Hyun Kim, eds., Proceedings of the 2003 Advertising and Consumer Psychology Conference, Seoul, Korea, Society for Consumer Psychology / Koeran Marketing Association, p. 20.
Kellaris, James J. (2003), “Dissecting Earworms: Further Evidence on The “Song-stuck-

in-your-head” Phenomenon.” In Christine Page and Steve Posavac, ed.s, Proceedings of the Society for Consumer Psychology Winter 2003 Conference, New Orleans, LA, American Psychological Society, 220-222.


Kellaris, James. J. and Susan Powell Mantel (2003), “The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks.” In Christine Page and Steve Posavac, ed.s, Proceedings of the Society for Consumer Psychology Winter 2003 Conference, New Orleans, LA, American Psychological Society, 128-129.

Cline, Thomas W., and James J. Kellaris (2003), “The Joint Influence of Humor Strength and Humor-Claims Relevancy on Ad Recall.” In Christine Page and Steve Posavac, ed.s, Proceedings of the Society for Consumer Psychology Winter 2003 Conference, New Orleans, LA, American Psychological Society, 259-261.

Alikonis, Caroline R., Joel S. Warm, Gerald Matthews, William N. Dember, Edward M.

Hitchcock, and James J. Kellaris (2002), “Vigilance, Workload, and Boredom: Two Competing Models,” Human Factors and Ergonomics Society, 46th annual meeting, September 2002, Baltimore, MD.


Jung, Jae Min and James J. Kellaris (2002), “Scale for a New Millennium: A Psychometric

Measure of Ethical Judgment Using the Dalai Lama’s Universal Criteria,” in Lindgren, John H. Jr. and William J. Kehoe, eds., Toward Tomorrow: Domestic, Global, Virtual Marketing, San Diego, CA: American Marketing Association. [Best Paper award, Society & Marketing track, AMA 2002 Summer Educators’ conference.]


Boyle, Brett A., Jae Min Jung, and James J. Kellaris (2001), “The Role of Philosophical

Relativism as a Mediator of Cross-National Differences in Ethical Evaluations.” In Scott M. Smith, ed., Proceedings of the 8th Cross-Cultural Research Conference, Kahuku, Oahu, Hawaii. Published on CD and at: http://marketing.byu.edu/htmlpages/ccrs/proceedings01/index.html


Jung, Jae Min and James J. Kellaris (2001), “Cross-National Differences in Proneness to

Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure.” In Scott M. Smith, ed., Proceedings of the 8th Cross-Cultural Research Conference, Kahuku, Oahu, Hawaii. Published on CD and at: http://marketing.byu.edu/htmlpages/ccrs/proceedings01/index.html


Kellaris, James J. (2001), “Identifying Properties of Tunes That Get ‘Stuck in Your

Head’: Toward a Theory of Cognitive Itch.” In Susan E. Heckler and Stewart Shapiro, ed.s, Proceedings of the Society for Consumer Psychology Winter 2001 Conference, Scottsdale, AZ, American Psychological Society. [Reported in L.A.Times, NPR radio, and media across North America, UK, and Australia.]


Cronley, Maria L., James J. Kellaris, Frank R. Kardes, and Steven S. Posavac (2001),

“Reducing the Proneness to Illusory Correlation of Price Quality Relation: A Selective Hypothesis Testing Perspective.” In Susan E. Heckler and Stewart Shapiro, ed.s, Proceedings of the Society for Consumer Psychology Winter 2001 Conference, Scottsdale, AZ, American Psychological Society.


Cronley, Maria L., Frank R. Kardes, and James J. Kellaris (2001), “Spontaneous Attitude

Formation in Advertising: Effects of Accuracy Motivation and Source Cues on Judgment.” In Susan E. Heckler and Stewart Shapiro, ed.s, Proceedings of the Society for Consumer Psychology Winter 2001 Conference, Scottsdale, AZ, American Psychological Society.


Cronley, Maria L., James J. Kellaris, Frank R. Kardes, and Steven S. Posavac (2001),

“The Role of Selective Hypothesis Testing in the Overestimation of Price-Qualty Correlation,” in Gilly, Mary C. and Joan Meyers-Levy (Eds.), Advances in Consumer Research, vol. 28.


Jung, Jae Min, and James J. Kellaris (2001), “Measuring Individualism and Collectivism at the Level of the Individual: Preliminary Report on the Development and Assessment of a Parsimonious Scale.” In Ram Krishnan and Madhu Viswanathan, ed.s, Proceedings of the American Marketing Association 2001 Winter Educators’ conference, pp. 142-143.
Jung, Jae Min, and James J. Kellaris (2001), “Students' Perceptions of American Core

Values in 1993 vs. 1999: Evidence of a Late 20th Century Culture Shift?” In Susan E. Heckler and Stewart Shapiro, ed.s, Proceedings of the Society for Consumer Psychology Winter 2001 Conference, Scottsdale, AZ, American Psychological Society.


Kellaris, James J., Moses B. Altsech, and Thomas W. Cline (2000), “Can Humor Enhance the Persuasive Impact of Strong Message Arguments?” In J. Inman, ed., Proceedings of the Society for Consumer Psychology Y2K Winter Conference, San Antionio, TX: American Psychological Association, p. 22.
Barr, Terri Feldman, and James J. Kellaris (2000), “Susceptibility to Advertising:

An Individual Difference with Implications for the Processing of Persuasive Messages.” In S. Hoch and R. Meyers, eds., Advances in Consumer Research, Vol. 27.


Kellaris, James J., Foster Winter, and Maureen O’Brien, (1999), “Waiting on Musical Hold:

Insights from an Applied Study.” In M. Viswanathan, L. Compeau, & M. Hastak, eds., Proceedings of the Society for Consumer Psychology 1999 Winter Conference, St. Petersburg, FL: American Psychological Association, pp. 91-93.


Kellaris, James J., Susan Bardi Kleiser, Eugene Sivadas, and Robert F. Dahlstrom (1999), “The Impact of Ethical Ideology on Ethical Judgment: Evidence from an Exploratory Study with Marketing Students.” In A. Menon & A. Sharma, ed.s, Marketing Theory and Applications, Vol. 10, Chicago, IL: American Marketing Association, pp. 114-115.
Cline, Thomas W., Karen A. Machleit, and James J. Kellaris (1998), “Is There a Need for Levity?” In M.C. Campbell & K.A. Machleit, eds., Proceedings of the Society for Consumer Psychology 1998 Winter Conference, Austin, TX: American Psychological Association, pp. 155-157.
Barr, Terri Feldman, and James J. Kellaris (1997), “Susceptability to Television Advertising: A Note on Its Measurement and Impact,” Proceedings of the Society for Consumer Psychology 1996 Summer Conference, Toronto, ONT: American Psych. Assoc., pp.102-105.
Mantel, Susan Powell, and James J. Kellaris (1996), “Congruity of Peripheral and Central Ad Cues: A Contingency Underlying Aad to Ab Affect Transfer?” Presented at Society for Consumer Psychology 1996 Winter Conference, Hilton Head, NC. (NB: abstract omitted by mistake from published proceedings.)
Cline, Thomas W., and James J. Kellaris (1996) “The Joint Impact of Humor and Argument Strength in a Print Advertising Context,” in C. Dröge and R. Calantone, eds., Enhancing Knowledge Development in Marketing, Vol. 7, Chicago, IL: American Marketing Association, 345-346.
Kellaris, James J., Susan P. Mantel, and Moses B. Altsech (1996), “Decibels, Disposition, and Duration: The Impact of Musical Loudness and Internal States on Time Perceptions,” in K. Corfman and J. Lynch, eds., Advances in Consumer Research, Vol. 23, Provo, UT: Association for Consumer Research, pp. 498-503.
Sivadas, Eugene, James J. Kellaris, and Rajdeep Grewal (1995), “One-to-one Marketing: The Internet as a Segmentation Tool,” in R.R. Dholakia and D.R. Fortin, eds., Proceedings of the Conference on Telecommunications and Information Markets (COTIM), Newport, RI, pp. 250-257.
Kellaris, James J., and Susan P. Mantel (1994a), “The Influence of Music-Induced Stimulus Congruity and Internal States on Perceptions of Event Durations,” in W. Hutchinson and K. L. Keller, eds., Proceedings of the Society for Consumer Psychology 1994 Winter Conference, St. Petersburg, FL: American Psychological Association, 29-30.
Kellaris, James J., and Susan P. Mantel (1994b), "The Influence of Mood and Gender on Consumers' Time Perceptions," in C. T. Allen and D. Roedder John, eds., Advances in Consumer Research, Vol. 21, Provo, UT: Association for Consumer Research, 514-518.
Blair, M. Elizabeth, and James J. Kellaris (1993), “Music in Ads, Stores, and Homes,” in L.

McAlister and M. L. Rothschild, eds., Advances in Consumer Research, Vol. 20, Provo,



UT: Association for Consumer Research, 558. (Special session summary.)
Boyle, Brett A., James J. Kellaris, and Robert F. Dahlstrom (1993), “A Prospect-Theoretic Approach to Ethical Decision Making by Sales Personnel,” in B. Varadarajan and B. Jaworski, eds., Marketing Theory and Applications, Vol. 4, Chicago, IL: American Marketing Association, 403.
Mantel, Susan Powell, and James J. Kellaris (1993), “The Influence of Arousal and Stimulus Congruity on Consumers' Time Perceptions: A Test of Competing Explanations,” in B. Varadarajan and B. Jaworski, eds., Marketing Theory and Applications, Vol. 4, Chicago, IL: American Marketing Association, 347.
DiNovo, Theresa, and James J. Kellaris (1992), “Framing Effects on Consumers' Store Choice Decisions,” in R. P. Leone and V. Kumar, eds., Enhancing Knowledge Development in Marketing, Vol. 3, Chicago, IL: American Marketing Association, 391-392.
Kellaris, James J. (1992), “Consumer Esthetics Outside the Lab: Preliminary Report on a Musical Field Study,” in J. Sherry and B. Sternthal, eds., Advances in Consumer Research, Vol. 19, Provo, UT: Association for Consumer Research, 730-734.
Kellaris, James J., and Moses B. Altsech (1992), “The Experience of Time as a Function of Musical Loudness and Gender of Listener,” in J. Sherry and B. Sternthal, eds., Advances in Consumer Research, Vol. 19, Provo, UT: Association for Consumer Research, 725- 729.
Kellaris, James J., and Robert J. Kent (1992b), “Using Music to Influence Consumers' Experience of Duration: Does Time Fly When You're Having Fun?” in C. Allen and T. Madden, eds., Marketing Theory and Applications, Vol. 3, Chicago, IL: American Marketing Association, 347.
Kellaris, James J., and Robert J. Kent (1991), “Exploring Tempo and Modality Effects on Consumer Responses to Music,” in R. H. Holman and M. R. Solomon, eds., Advances in Consumer Research, Vol. 18, Provo, UT: Association for Consumer Research, 243-248.
Goodwin, Cathy, Everett S. Wallace, and James J. Kellaris (1989), “Perceived Fairness, Complaint Response, and Consumer Satisfaction: A Model and Propositions,” in R. Bagozzi and J. P. Peter, eds., Proceedings of theAMA Winter Educators' Conference.
Kellaris, James J., and Pratibha Dabholkar (1989), “The PSE Scale: A Scenario Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals,” in David J. Good, ed., Proceedings of the Pi Sigma Epsilon National Sales Management Conference, New Orleans, LA, 32-37.
Cox, Dena S., and James J. Kellaris (1988), “The Effect of Mood and Gender on Perceived Likelihood of Making Unplanned Purchases,” in L. Alwitt, ed., Proceedings of the Division of Consumer Psychology, Washington, D.C., American Psychological Association, 14-16.
Goodwin, Cathy, and James J. Kellaris (1988), “Hey Prof, Mind if I Call You 'Bob'? A Study of Form-of-Address Preferences Among Marketing Students and Professors,” in Kenneth D. Bahn, ed., Developments in Marketing Science, Vol. 11, Academy of Marketing Science, 194-198.
Johnson, Rose L., and James J. Kellaris (1988), “An Exploratory Study of Price/Perceived- Quality Relationships Among Consumer Services,” in Michael J. Houston, ed., Advances in Consumer Research, Vol. 15, Provo, UT, Association for Consumer Research, 316- 322.
Kellaris, James J. (1988), “Rhetorical Sensitivity: Implications for Sales Communication Research,” in David J. Good, ed., Proceedings of the Pi Sigma Epsilon National Sales Management Conference, Atlanta, Georgia, 69-72.
Cox, Dena S., George P. Moschis, and James J. Kellaris (1987), “Factors Influencing Adolescent Shoplifting,” in J. M. Hawes and G. B. Glisan, eds., Developments in Marketing Science, Vol. 10, Akron, Ohio, Academy of Marketing Science, 497.
Kellaris, James J., and Anthony D. Cox (1987), “The Effects of Background Music in Advertising: A Replication and Extension,” in S. P. Douglas et al., eds., Proceedings of the AMA Summer Educators' Conference, Series no. 53, Chicago, IL, American Marketing Association, 283.
Moschis, George P., Dena S. Cox, and James J. Kellaris (1987), “An Exploratory Study of Adolescent Shoplifting Behavior,” in M. Wallendorf and P. Anderson, eds., Advances in Consumer Research, Vol. 14, Provo, UT, Association for Consumer Research, 526-530.
Saliagas (Cox), Dena T., and James J. Kellaris (1986), “The Influence of Mood on Willingness to Spend and Unplanned Purchasing,” in Naresh K. Malhotra, ed., Developments in Marketing Science, Vol. 9, Atlanta, GA, Academy of Marketing Science, 61-64.
Other Publications:
Kellaris, James J. (2003), “Reflections on the Raptis Musical Setting of the Divine Liturgy,”

Byzantine Echo, October 2003, Detroit: Mid-Eastern Federation of Greek Orthodox Church Musicians, 9.
Kardes, Frank R., Murali Chandreshekaran, and James J. Kellaris (2002), “Preference

Construction and Reconstruction,” in Rami Zwick and Amnon Rapoport, ed.s, Experimental Business Research, Boston: Kluwer Press, 301-327.


Weiss, John E., James E. Hazeltine, and James J. Kellaris (1997), Test Bank to accompany Nickels-Wood marketing: relationships, quality, value. New York: Worth Publishers.
Kellaris, James J. (1994), “Immersing Students in Business Ethics at CBA,” Portfolio, 7, (Spring-Summer), 11.
Kellaris, James J. (1992-93), “Sowing the Seeds of Free Enterprise in Bulgaria: Balkan Bibliophile Fires Shot in the Dark,” Portfolio, 4, (Autumn-Winter), 3-4.
Kellaris, James J. (1992), “Business Books for Bulgaria,” The Target (UC AMA newsletter), 1 (Fall), 11.
Kellaris, James J. (1991), “Business Ethics Are Learnable,” The Plain Dealer, Cleveland, Ohio, May 6, p. 7C. [Reprinted as “Business Ethics: A Little Thought Can Make a Big Difference,” in the Cincinnati Business Record, May 20-26, 1991.]
Kellaris, James J., and Pratibha A. Dabholkar (1989), “The PSE Scale: A Scenario-Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals,” Journal of Personal Selling and Sales Management, 9, 2 (Summer), 60.
Kellaris, James J. (1988), “Rhetorical Sensitivity: Implications for Sales Communication Research,” Journal of Personal Selling and Sales Management, 8, 2 (August), 70.
Kellaris, James J., and William K. Kellaris, Jr. (1988), “An Exploration of the Factors Influencing Students' College Choice Decision at a Small Private College,” College and University, 63, 2 (Winter), 187-197.
Kellaris, William K., Jr., and James J. Kellaris (1988), “Measuring and Monitoring Admissions Marketing Performance,” Admissions Marketing Report, 4, 3 (March), 16.

Work under review:
“Humor and Ad Memorability: On the Contributions of Humor Strength, Congruity, and Need for Humor,” with Thomas W. Cline. Under revision for second review at JA.
“The Global Ethical Opinion (GEO) Scale: A Measure of Ethical Judgment For Use in Cross-cultural Research,” with Jae Min Jung. Submitted to JAMS July 2005.

Selected Work in Process:
“The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks,” with Susan Powell Mantel. A series of experiments using different motivation inductions and operations of task difficulty examine circumstances under which “trying hard” can improve the accuracy of temporal judgments. Targeted for JCR.
“Is There a Need for Levity?” with Tom Cline and Karen Machleit. Six scale development and validation studies to introduce a novel construct. (Rejected from JCR with invitation to resubmit additional work on same topic.)
“Individual Differences in the Perception of Performance: The Zone of Indifference Revisited,” with Tracy Meyer, Karen Machleit, and Frank Kardes.

Dissertations & Supervised Studies:
Dissertation Committees:
Member, Terri Feldman Barr (1993). “On Their Own: The Effects of Independence on the

Consumer Skills, Attitudes, Motives, and Misbehaviors of Late Adolescents.”

Member, Susan Powell Mantel (1994). “Individual Differences in Preference and Satisfaction:

The Moderating Influence of Involvement, Need for Cognition, and Direction of

Comparison on the Choice Decision.”

Member, Betty R. Letscher (1995). “Influencing Consumer Beliefs Held with Conviction:

A Lay Epistemic Perspective.”

*Chair, Thomas W. Cline (1997). “The Role of Expectancy and Relevancy in Humorous Ad

Executions: An Individual Difference Perspective.”

Member, Joyce McGriff (1997). “An Exploratory Investigation of the Nostalgic Experience

Among Mature Adults.”

Member, David Houghton (1997). “The Role of Curiosity and Need for Closure on Judgments

Based on Limited Information: An Omission Detection Perspective.”

Member, Colleen McCracken (1997). “Integrated Marketing Communications: The Effect of

Advertising and Retrieval Cue Congruency on Memory for Advertised Target

Information and Preference for Consumer Packaged Goods.”

Member, Maria Cronley (2000). “Spontaneous Attitude Formation in Advertising:  Effects of

Source and Audience Response Cues on Judgment Elicitation.”

*Director, Clyde B. Parrish (2000). “The National Spiritualist Association of Churches: A Study

of Ministers, Churches, Pastoral Skills, and Ministerial Education.” (D.Min. Thesis –

Graduate Theological Foundation)

Member, Cheongil Kim (2001). “The Role of Individual Differences in General Skepticism in

the Illusory Truth Effect.”

*Chair, Jae Min Jung (2002). “The Impact of Culture and Individual Difference

Moderators on Ethical Decision-Making Processes, Criteria, and Judgmental

Outcomes: A Cross-National Comparison between South Korea and United States.”

Member, Caroline Alikonis (2002). “The Effects of Music on Workload and Stress

in Sustained Attention.” (M.A. Thesis - Experimental Psych., College of A & S.)

Member, Vladimir Pashkevich (2004). “The Effect of Initial Task Difficulty on

Subsequent Cognitive Task Performance: Ego Depletion vs. the Need for Cognitive

Closure.”

Member, Tracy Meyer (2005). “Experience-Based Aspects of Shopping Attitudes: The

moderating roles of norms and loyalty.”

Member, Mary Lou Kohne (in progress). “Effects of Self-Affirmation, Threat, and

Individualistic-Collectivistic Appeals on Open-mindedness and Advertising Effectiveness”

 

Graduate Independent Studies Supervised:


Susan Kleiser (1994), “Towards a Parsimonious Measure of Ethical Ideology for Use in Mktg.”

Delores Harmon (1994), CBA Minority Recruitment Project.

Tom Cline (1995a), “Humor in Advertising.”

Tom Cline (1995b), “The Need for Levity.”

Jae Min Jung (1997), “IT in Marketing: Korean Web Page Project.”

Steven Sowma (1999), “A New Methodology for Services Marketing Research.”

Karen Marsh (2000), “NetWellness Project.”

Himanshu Pandit (2002), “Marketing in the Telecommunications Industry.”




Undergraduate Independent Studies Supervised at UC:
Ronald Rice (90) Karen Reardon (92) Jenifer Heermann (93) Tessa Canyon (98) Mikaela Ross (99)

Amanda Burger (90) Sue Fatta (92) Brian Vonderbrink (94) Gerald Stone (98) Gordon Bell (99-00)

Moses Altsech (91) David Craig (92) Lynn Gamp (96) Carrie Williamson Dominic Wolfer (00)

Janee Matthews (91) Debra Lang (92) Abolade Adabi (97) (Honors contract 98)


Rasahn Reynolds (01) Rosie Todorovski (02) Tracy Joecken (03) Jeff Claypoole (04)

Trey Daring (01) Rodney Schwartz (02) Donna Sneed (03)

Tim Finley (01) Sara Reichart (02) Jason Hoeh (03)

Scott Boeing (03)

Allison Lawhorn (03)

Michael Ramstetter (03)

Brandon Schneider (03)

Holly Spurgeon (03)

Melissa Cook (03)

Wesley Kanawalsky (03)

Lauren Stephens (03)


TEACHING
Courses/Seminars Taught at UC:
Undergraduate: Introduction to Marketing (MKTG377, MKTG377H)

Behavioral Foundations of Marketing (MKT477)

Information Technology in Marketing (MKT573)

Special Topics: Marketing Ethics (MKT593)

Independent Studies (MKTG599)

Global Business Environment (INTB390 - study abroad program)

Managing Cultural Differences (INTB530 - study abroad program)
MBA: Marketing Management (MKT822)

Services Marketing (MKT782 – BAMBA program)

Marketing Ethics (MKT895 MKTG782 – BAMBA program)

Independent Studies (MKT891)


PhD: Doctoral Proseminar in Marketing (MKT898) - sessions on classical

conditioning controversy, time perception, and experimental paradigm.

Doctoral Proseminar in Marketing (MKTG899)

Introduction to Res/Teach (BA990) – sessions on teaching mass sections

Independent Studies (MKT971)
Executive: UCEP and CCMED programs
Other Courses/Seminars Taught:
Undergraduate: Promotional Planning and Design (mktg13-302), Bond University, Queensland,

Australia, (Sept-Dec 2003).


MBA: l’École Superieur de Commerce de Toulouse (France)

  • «Marketing des Services» cours électif, mars 1998, mars 1999, fev. 2000, dec. 2000, mai 2002, avril 2003, mai 2004

  • «Comportement du Consommateur» cours électif, avril 1999, mars 2000, fev. 2001.

  • «l’Ethique de Marketing Internationale» cours électif, jan. 2001, mars 2002, avril 2003.

  • «Stratégies d'influence sociales appliquées» fev 2005.

ESCEM - l’École Superieur de Commerce et Management, Tours (France)

  • «Comportement du Consommateur» cours électif, avril-mai 2001.

Executive: General Electric SABIT program “Marketing in a Free Market Economy”

(for Russian aviation industry execs, November 1995)

Ssang Business Group program “Segmentation and Targeting in Industrial Markets”

(for Korean managers, August 1997)

Teaching Honors/Awards:
* Received 1995 EXCEL (Excellence in Classroom Education and Learning) teaching award at UC.

* Direct Marketing Educational Foundation's DM Institute for Professors, Chicago (1995).

* EXCEL teaching award nominee at UC (1992-93, 1993-94, 1994-95).

* Received GTA Teaching Excellence Award at GSU (1987-88).


SERVICE



Service to Profession
Editorial Boards:

  • Journal of Consumer Psychology (1996 - 2002)

  • Psychology & Marketing (Consulting Ed., 1/97- present)


Ad-Hoc Referee:

  • Journal of Advertising (2002, 2004)

  • Journal of Consumer Research (1992 - present)

  • Journal of Consumer Psychology (1992 - 1996)

  • Psychology & Marketing (1995, 1996)

  • International Journal of Marketing Research (1992)

  • Information Systems Research (1997, 1998)

  • Journal of Business Ethics (1998)

  • Journal of Retailing and Consumer Services EIRASS (1999 - 2000)

  • Psychological Reports – Perceptual and Motor Skills (1999)

  • British Journal of Psychology (2000)

Reviewer for:



  • Advances in Consumer Research, Vols. 16 (1989), 17 (1990), 18 (1991), 21 (1994), 22 (1995), 23 (1996), 24 (1997), 25 (1998), 26 (1999), 27 (2000), 28 (2001), 29 (2002)

  • EuroACR (1999)

  • AMA Summer Educators' Conference (1993, 1995, 1996, 1997, 1999, 2002)

  • AMA Winter Educators' Conference (1992, 1996, 1999, 2001, 2006)

  • AMS dissertation competition (2005)

  • SCP Summer Conference (1996)

  • SCP Winter Conference (1997, 1998, 1999, 2000, 2001, 2003)

  • ACR/APA 8th Cross-Cultural Research Conference (2001)

  • AAA Conference (1997, 1999)

  • PSE National Sales Management Conference Proceedings (1988, 1989)

  • DMPC research grant proposals (1992, 1993, 1994, 1996, 1999)

  • Social Science and Humanities Research Council of Canada,

Postdoctoral Fellowship Division (1993)

  • P&G Marketing Innovation Research Fund (1997)

  • SCP/Sheth Foundation dissertation competition (2000, 2002, 2003)

Textbook Reviews:



  • Basic Marketing 11/E by McCarthy & Perreault (Irwin)

  • Marketing: A World-Class Relationship-Building Approach

by Wm. Nickels, (Burrston House, Ltd./Worth Publishers)

  • Contemporary Marketing 8/E by Boone & Kurtz (Dryden Press)

  • Principles of Marketing 4/E by Kinear, Bernhardt, Krentler (HarperCollins)

  • Advertising by O'Guinn, Allen, and Semenik (SouthWestern)

  • Marketing 9/E by Pride & Ferrell (Houghton Mifflin)

  • Marketing Implementation by Sashittal & Jassawalla (Prentice Hall)

  • Industrial Brands by P. Malaval (Kluwer Academic Publishers)

  • Aerospace Marketing Management by P. Malaval (Kluwer Academic Publishers)

Organizational Involvement:



  • ACR Program Committee member (1994), discussant (1994), special sessions generated (1992, 1997), session chair (1989)

  • AAA session chair (1997)

  • APA div. 23 discussant (1996)

  • PSE National Sales Management Conference discussant (1989)

Colloquia/Symposia:



  • AMA Doctorial Consortium, “Engaging the M-TV Generation in the Classroom:

Techniques for Turning Passive Listeners into Active Learners” (1997)

  • Indiana University, 26th Annual Harring Symposium, “Surviving the Review Process”

(1996)

  • University of Manitoba, “Conducting Experimental Research: A Practical Overview”

(1996)

  • University of Manitoba, “Shaping Time Perceptions with Music” (1996)

  • Nova Southeastern University, “Principles of Psychometric Measurement” (2000)

  • ESC de Toulouse, « La musique, le marketing, et le comportement du consommateur » Programme Mastères M2C (2002)

  • HEC Montréal, “Cross-national Differences in Proneness to Social Influence” (Nov. 2004)

Other:


  • Composed test questions for CLEP Principles of Marketing Examination

for Educational Testing Service (ETS), Princeton, NJ (1998).
Service to UC
Committee work:

  • Co-chair, University Strategic Enrollment Management

Marketing & Recruitment Committee (1995-96)

  • Chair, Marketing Subject Pool Committee (1990-91 to present)

  • Member, University Human Subjects Committee (1996)

  • Member, University SEM Planning Group (1995-96)

  • Member, University Search Committee for Director of Admissions (1991-92)

  • Member, CBA Undergraduate Program Committee (1994-1995)

  • Member, CBA Honors+ Program task force (1995-1997)

  • Member, CBA Library Committee (1990-1992)

  • Member, CBA Working Committee to Establish Bulgarian Exchange Arrangement (1993)

  • Member, CBA Customer Service Committee (1999-00)

  • Member, Marketing Undergraduate Program Committee (1993-present)

  • Member, Marketing Doctoral Program Committee (1996-97, 1998-99, 1999-present)

  • Member, Marketing Department Adjunct Faculty Search Committee (1994, 1996, 2001)

  • Member, Marketing Faculty Recruitment Committee (1996, 1997, 2001, 2004, 2005)

  • Member, CCMED Advisory Council (1997-present)

  • Participant, CBA/NSLPR “Intensifying Media Relationships” project (1998)

  • Chair, Marketing Ph.D. Program Committee (1999-2004)

  • Member, Learning Communities initiative (Summer 2002-present)

  • Chair, Faculty Search Committee (2004)

Speeches:



  • UC Orientation Program (1991). “Marketing Ethics: A Contradiction in Terms?”

  • CBA Freshman Open House program (1992). “Jingles, Tingles, and Pringles:

The Influence of Music on Feelings Towards Products.”

  • CCM Pre-Concert Series (1995). “Music, Mood, and Marketing: How Music

Influences Your Friends and Customers.”

  • A Taste of CBA (1995). “Business Ethics: Getting Your Feet Wet, Staying Out

of Hot Water.”

  • CBA Management Skills Practicum (1995). “Ethical Dilemmas In Everyday Life:

Taking the High Road.”

  • A Taste of CBA (1996). “Making Ethical Business Decisions: Some Tricks the Mind

Plays on Itself.”

  • Exploration of Business (1998). “Exploring Issues in Marketing Ethics: Why Do Good

People Do Bad Things?” Mock class for CBA Open House Program.

  • Exploration of Business (1999). “Cross-Cultural Consumer Behavior: Parlez-vous le

Marketing?” Mock class for CBA Open House Program.

  • CoB Summer Honors Institute (2004), “The Innovative Business of Music.”

Other service:



  • Supervised research projects on minority recruitment/retention at UC CBA (Winter 1992,

Spring 1993, Spring 1994, Fall 1994, Winter 1995).

  • Worked with CCM on development of pricing and promotional strategies for new concert

subscription series (Spring-Summer 1994). Commendation from Dean Werner.

  • Participated in UC Open Faculty Classroom Network program (1996-97) as distinguished

teaching faculty.

  • Mentor, New Faculty Mentoring Program (1998-99).

  • Judge, Homecoming Parade (1999).

  • Judge, Greek Week 2000 “Gods and Godesses” talent contest.

  • Studies abroad programs: Nantes, France (summer 2001, 2005), Queretaro, Mexico (spring 2004)


Service to External Community

  • National Sposmodic Dysphonia Association – volunteer area

  • Webcast presentation on “Avoiding Unintentional Ethical Pitfalls” to Investment Management Consultants Association (IMCA) national call-in conference, April 15, 2004.

  • Gave the 64th McKenna Economic Education Series address in Pittsburg and had the distinction of being the first business professor ever to do so. (Previous lecturers were distinguished economists, including several Nobel laureates.) I spoke on the topic of “Confessions of a Jingle Scientist.”

  • Speech to federal chapter of Sigma Xi (Scientific Research Society), “Stuck Tune Syndrome: A Preliminary Investigation into the ‘Earworm’ Phenomenon,” Environmental Protection Agency, Cincinnati, January 17, 2002.

  • Speech to Acoustical Society of America, “The Making of a Jingle Scientist,” Cincinnati,

April 18, 2000

  • Speech to National Association of Purchasing Management (NAPM), “Buyer Beware or

  • Beware of Buyers: Navigating the Moral Hazards of the Purchasing Process," Cincinnati,

May, 1998.

  • Supplied marketing textbooks and other educational materials to School of Management,

Zhongshan University, Guangzhou, P.R. China, June, 1998. Funded by DMPC and U.C.

Chinese Student Association.



  • Conducted seminar for OVLC Transplant Coordinators on the role of marketing in Organ

Procurement Organizations, Shriner’s Hospital, Cincinnati, Ohio, September 1996.

  • Invited lecture on services marketing and customer satisfaction at Children's Hospital,

Cincinnati, Ohio, September 1995.

  • Conducted book drive for a business school in Bulgaria (Sofia Tech, 1992-93). Collected

over 150 marketing books, raised funds for shipping from private and public (USIA)

sources.


  • Supplied marketing textbooks and other educational materials to Moscow State Aviation

Institute, Department of Economy and Management, 1995.

  • Supplied marketing textbooks and other educational materials to Ternopil (Ukraine)

Instrument-Making Institute, Faculty of Management & Business, 1996.

  • Served on board of Byzantine Singers, Inc., an Ohio nonprofit performing arts organization

based in Cincinnati (1990 - 1993).

  • Volunteer, Wyoming School Levy Campaign (2005)

  • Served in various volunteer capacities at Holy Trinity - St. Nicholas Greek Orthodox

Church, Cincinnati, Ohio (1989 - present).

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