Creative Industries in China’s second tier cities April 2012 Composed by nbso tianjin, Marielle Lagers

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Creative Industries in China’s second tier cities

April 2012

Composed by NBSO Tianjin, Marielle Lagers

kaartje bewerken:
Chengdu en Chongqing toevoegen

Second tier cities

Compared to first tier cities, the second tier cities in China see an even stronger economic development. The average growth of China’s GDP has been 8-9 % in the past few years, the second tier cities grew considerably faster (GDP rates up to 17%), among others because of stronger focus of the Chinese government on development of these cities, less competition, less saturated markets. When it comes to creative industries most second tier cities are less developed, with the exception of for example Chengdu. Chances are mainly in architecture, urban planning, gaming and product design.

CHENGDU - focus on creative design and gaming

Chengdu is one of the most important economic, transportation, and communication centers in Western China. Its focus industries are tourism, agriculture, horticulture, aerospace, IT technology, software and software outsourcing, new materials, bio-medicine, environmental protection, new energy, creative industry (gaming).

Chengdu is seeing a fast development of the cultural and creative industry in the areas of media, cultural tourism, creative design, performances & entertainment, literature, artistic creation, animation & games, and the publishing industry. These are all based in specific parks and specialized buildings, driven by major projects in the sector an supported by key enterprises. In 2010 there were 24,400 cultural and creative enterprises including key enterprises like Shanda Entertainment, Kingsoft, Tencent, and Newplan Design, employing 200,800 employees.

Market size
The creative industry contribution to GDP was 3.4% in 2010. This ratio is expected to increase to 4.2% in 2012, and to 6% in 2020.

The government has ambitious plans to upgrade the city from ‘made in Chengdu’ to ‘Design in Chengdu’. Revenues from creative design are aimed to reach RMB 30 billion. The growth ration in the creative design in the past years is around 20%.

Dutch companies in creative industries

Ijo Technologies

Blue Marlin Limited

Local incentives/policies

Funding support, establishment of public services platforms, the same preferential land and tax policy extended to creative industry as for industry projects, talent introduction.

Land price, tax, human resource, intellectual property rights incentives in the central city and the second and third layers.

Creative Industry Zones

Chengdu is now developing East Village into a creative center, on the basis of renovation of old factory buildings. It covers an area of 41 square km.

  1. No. 35 Hongxing Road Creative Industry Park:

Industrial design; gaming

  1. East District Music Park:

Digital music (offices, show places, exhibition center, music training, retail, bars, hotels and restaurants)

  1. Landing Art Center:

Modern art

  1. Nongyuan International Art Village:

Modern art

  1. West Village Creative Industry Park

Art design, animation/cartoon, gaming

  1. East Village:
    Video, animation/cartoon and gaming, museums


10th Chengdu China International software conference
20-24 Feb, 2012
Chengdu Biennale
In 2011 organised for the 5th time and for the first time with financial support from the Chengdu government.

Period: 30th september 2011 until 30 October 2011

Comprised 3 themed shows: International Architect Exhibition (63 exhibitors from 14 countries, a.o. MVRDV and GoWest) curated by architect Liu Yu Yang, International Design Exhibition and International Art Exhibition.

Useful links (East Village, in Chinese only)

Top brands

Changhong (electric appliances, eg TV seta, Jianlanchun (Chinese liquor), Wuliangye (Chinese liquor), Jiaozi, (cigarettes).

CHONGQING – focus on architecture

Chongqing is designated by the central government as one of the ‘low carbon cities’. The city is in the midst of an extensive construction period. In the next five years, such development will even accelerate. In the first place because of high expectations and investment from Beijing, since Chongqing became a municipality directly under the central government. Secondly very ambitious social development plans for Chongqing will bring more opportunities to the construction/building industry.

In 2010, Chongqing invested RMB 255 billion in the construction sector. The city has currently 140 mln sqm of housing under construction. The municipality has a population of around 28 million, the urbanized area is estimated to have a population of 6 or 7 million.

Focus industries are automotive, water, agrofood, equipment manufacturing, IT technology, metal industry, oil & petrochemical, natural gas, transport and logistics.

Market size
GDP growth is 17.1% in 2010, against 10.3% national average. With the population of around 28 million, and as a pilot city to integrate the development in rural and urban area, Chongqing will witness more immigration from rural areas to the city center, which creates huge market potential for green buildings.

The target for the next 5 years is to reduce emission drastically, so therefore great effort is put into green buildings: 1)20 mln sqm to be built in the next 5 years; 2) 4.5 mln sqm with renewable energy; 3)Renovation of 4 mln sqm, mainly public buildings.

Opportunities for Dutch companies

1)Creation of a Sino-Dutch Eco City: demonstration area to show different aspects of sustainable buildings;

2) Train Chinese experts in NL on the Dutch/European green building-philosophy;
3) Jointly develop cheaper and flexible ways to upgrade existing buildings to the green standards;

Local incentives/policies

Establishment of local legislation and standard on green building (even before the national legislation was issued), compulsory execution of local standard for all the new buildings.

Creative Industry Zones

Weilai (future) building in Weilai eco-city: this building will host a permanent exhibition of all kinds of green tech. Sustainable architecture design is to be introduced.

Design institutes

Changan Automotive Engineering Design Institute, Chongqing Architecture Design Institute

Top brands

Chang’An (automotive), Lifan (motors and cars), Tongranju (restaurant chain), Zongshen (motorbikes).

DALIAN – Fashion & Film

Dalian is a major city and seaport in the south of Liaoning province, Northeast China. The city has a significant history of being used by foreign powers for its ports. Today it serves as a regional financial base and an important international shipping centre and logistics hub in Northeast Asia.

The city has had a continuous annual double-digit percentage increase in GDP since 1992. In 2009, the city's GDP registered a 15 percent increase, reaching RMB441.77 billion, while per capita GDP hit RMB71,833. According to a nationwide appraisal by the National Bureau of Statistics, Dalian ranks eighth among Chinese cities in terms of overall strength. The city’s main industries include equipment manufacturing, IT outsourcing, shipbuilding, metallurgy, petrochemicals and oil refining, agri/aquaculture, automotive (mostly Shenyang and Changchun).

Film industry

The Changchun Film Group Corporation is a Chinese film production company in Changchun, Jilin province, China. It is one of the studios transitioned from the 1940s, and has been considered one of the cornerstones of the Chinese film industry. It was formerly known as the "Changchun Film Studio" up until 2000 when it was put under the corporate umbrella as part of the revitalized projects

Currently, the Changchun Film Group Corporation has one of the largest film production base in China. The production centers remain in northeastern Jilin province. In 2003 the company became a shareholder of Huaxia Film Distribution, which became an importer of foreign films.

In addition, in 2003 an announcement was made with an initial investment of about US $120 million to begin the first phase of the construction of the "Changchun Film Theme Park". The design is modeled after Hollywood's Universal Studios, covering an area of 1 million square meters, it is the first park of its kind in China integrating film entertainment with film tourism. The construction is divided into three stages, and the investment has grown to 1.5 billion RMB (about US $193 million). The movie world section of the park was opened to tourists on a trial basis in September and October 2005. During the period of the 11th five year plan in China, the Changchun Film Group Corporation has produced about 190 films, and 15 of them have received many awards in China and aboard. By the end of 2010, the total profit of Changchun Film Group Corporation had reached 59 million RMB, and total assets had reached 2 billion RMB.

Other industries, such as software developing and garment industries in Liaoning are related to this sector. Most of the companies in this field are in Dalian, there are about a hundred software developing companies in the region. In addition, there are a number of garment companies in Dalian that have their own design and brands, and that are quite active on the international market. Recently, the Dalian International Brand Agency Center (IBAC) has been fully operational, the IBAC is a platform supported by Dalian government to promote foreign garment brands that want to enter the Chinese market, and also promote local garments to make their own design, until now some garment brands from Spain, Japan, France, etc have entered the Chinese market with the support from IBAC.


Dalian International Fashion and Garment Festival (September 2012)
China Accelerator (international IT start up incubation program May-Oct 2012) in Dalian High Tech Zone
World Summit on Internet & Multimedia
(Shenyang, September 2012)

Design insitutes

Dalian Architectural Design & Research Institute
The Design Institute of Civil Engineering & Architecture of Dalian University of Technology
Shenyang Architecture Design Institute

Top brands

Shenyang Brilliance Auto
Shenyang Yuanda curtain wall
Shenyang Huishan Dairy
Dalian Trands (Garment)
Dalian Sunfed (Garment)
Dalian Sunflora (Garment)
Dalian Shide (Construction materials)
Dalian Hualu (Electronic products)

JINAN – focus on gaming

Jinan is the capital of Shandong province in Eastern China. The area of present-day Jinan has played an important role in the history of the region from the earliest beginnings of civilization and has evolved into a major national administrative, economic, and transportation hub. The census in 2010 counted 6.81 million inhabitants out of which about 3.25 million were living in urban areas.

Focus industries are automotive, software outsourcing, machinery.

Market trends

Jinan has been dedicating to the development of service industry in the past decade, and will continuously put its emphasis on the service industry, including cultural and creative industry. As long been entitled as the “National Software Outsourcing Demonstration City”, software development and outsourcing are currently playing an important role in the creative industry in Jinan. In recent years, as a sort of business expansion, comic, animation and game design industry is increasingly growing. So far, Jinan has established 3 key development bases for comic, animation and game design industry – including one national-level development base, focusing on the production of 2D/3D animation, mobile phone animation, online game development and operation, etc. Over 180 companies have been active in comic and animation industry in Jinan, with over 10,000 employees; and the production capacity of comic and animation in Jinan reached 15,000 minutes, representing for about 2 billion yuan (222 million euros).

Market size

In 2010, the GDP of Jinan was 391.1 billion yuan (about 43.4 billion euros); the total added value for cultural and creative industry reached 18.5 billion yuan (about 2.1 billion euros), accounting for 4.73 percent of Jinan’s GDP. The rough number of companies active in cultural and creative industry is over 10,000, and total employees in the industry exceeded 100,000. In the 12th “Five Year Plan” of Jinan, the official objective for Jinan’s cultural and creative industry is to gain the total added value of 42 billion yuan (about 4.7 billion euros) by 2015, and its percentage in GDP will increase to over 6 percent.

Dutch companies and opportunities for Dutch companies

At this moment, no Dutch company is active Jinan’s cultural and creative industry.

There will be opportunities for Dutch companies to provide training program and consultation service on technical level and managerial level for local software developers, software outsourcing contractors and animation and game developers, to help them build its own competitiveness in the domestic and even global market. Also, there is potential for Dutch software developers to outsource some parts of their products from Chinese contractors, to benefit from the relatively low cost of software development.

Local incentives/policies

Generally speaking, Jinan Municipal Government is providing supportive policies in following aspects.

  1. Governmental supporting fund for the cultural and creative industry will be reserved in the budget on high priority.

  2. Encourage more social capital to invest to the cultural and creative industry.

  3. Tax exemption and reduction to players in this industry.

  4. Encourage and provide training subsidies to new graduates who will work for the industry (mainly for local software, animation and game developers).


The Sixth China (Jinan) International Information Technology Expo April 27 – 29, 2012

Eco cities


Design Institutes

Shandong Urban Planning Research

Top brands


QINGDAO – focus on architecture

Qingdao is a major city with a population of over 8.715 million (2010 census) in eastern Shandong province, Eastern China. Lying across the Shandong Peninsula while looking out to the Yellow Sea, Qingdao is a major seaport, naval base, and industrial centre. It is also the site of the Tsingtao Brewery. It has the world's longest sea bridge, the Qingdao Haiwan Bridge. In 2009, Qingdao was named China's most livable city.

Market trends

The main focuses of the creative industry in Qingdao are architecture and cultural creative sector.

There are 139 architecture designing institutes in Qingdao. 20 firms hold the class ‘A’ designing certificate. Many of these institutions are transformed from traditional state-owned companies and therefore have connections with relevant government agencies. They often participate in city construction projects such as residential buildings, schools, hospitals etc. Some architecture design firms are associated with major real estate companies or as a subsidiary of a group company.

The cultural creative sector which includes cartoon and animation, media, culture, advertising related businesses, is another important area which the government is promoting. The goal is to build an ‘Island of Cartoon and Animation’. In 2015, according to the plan, there will be over 100 companies in this sector and the industry value is expected to exceed 500 million EUR. The industry structure which including research, producing, publishing, product development etc. will be developed.


The 4th Qingdao International Urban Planning and Architecture Expo (November 2013)

Eco cities

Qingdao Eco-city

Design Institutes

Qingdao Urban Planning Research Institute

Top brands

Tsingtao Beer

Nanjing – focus on industrial design and

Nanjing is the capital of Jiangsu province in China and has a prominent place in Chinese history and culture, having been the capital of China on several occasions.

With an urban population of over five million (2006), Nanjing is the second-largest commercial center in the East China region after Shanghai. It has been ranked seventh in the evaluation of "Cities with Strongest Comprehensive Strength" issued by the National Statistics Bureau, and second in the evaluation of cities with most sustainable development potential in the Yangtze River Delta.

Focus industries are machinery Machinery, Automotive, Shipbuilding, Pharma, Renewable Energy, Logistics, Electronics, ICT

Market size

The creative industry has been very rapidly developed in Jiangsu province. There are four main reasons for this. First the GDP per capita had reached USD 6475 which necessarily meant the personal consumption on cultural products would be increasing tremondously (USD 4000 is the staring line). The secondly the urbanisation has excceded 70% in the southern part of Jiangsu. Thirdly the government has put many efforts to promote it. Last but not least the industry has been supported by aournd 70 universities and colleges. The main cities have entered the phase to transform their industries from traditional manufacturing into more innovative and creative industries with representives of new industry, new telents, and new city.
In 2009 the added value from cultural indurty was 106.5 billion RMB (1 Euro = 8.8 RMB) which was increased by 34% from 2008 and took 3.1% of total provincial GDP. It is in the second position in China next to Guangdong province and provided 1.1 million job positions. The creative industry has mainly been promoted in this culture sector and it has been estimated that the creative part has contributed around 25 - 35% of added value to the culture industry.

There is no general branch organization or governmental office in charge of the ‘creative industry’. Now in Jiangsu the so called creative industry covers culture, media, publishing, art, handicrafts, movies including animated cartoon, architecture, industrial design, gaming & software, advertisement, fashion & life style, consulting, etc. All of them have been related to their own market and businesses, and managed separately. Also not all of them have branch association or government body in charge. Some of them only have city level association who has no provincial data.  The government also doesn’t have a general incentive scheme for the whole creative industry.

The creative industry in Jiangsu province has been mainly developed in the southern part of the province and concentrated in Nanjing, Wuxi, Suzhou, Changzhou regions. There are around 1800 companies fully or partly engaged in creative businesses from various industries. The city focuses are:
Nanjing: culture, publishing, art, architecture, animated cartoon, gaming & software, advertisement, consulting.
Wuxi: handicrafts, movies including animated cartoon, industrial design, gaming & software, and publishing.
Suzhou: culture, art, handicrafts, gaming & software, movies, advertisement, fashion & life style, consulting.
Changzhou: movies including animated cartoon.

Market trends

There are around 1100 companies in Jiangsu who are doing architecture design and survey. In 2010 the completed residential buildings were 116.36 million m2 with value of 366.5 billion RMB which was in the first place of whole China, and public buildings were 43.77 million m2 which was the second in China. The investment in real estate was 430.2 billion RMB in 2010 by 28.85% increase. The investments in bridges and public gardens were 82.5 billion RMB and 21.2 billion RMB respectively in 2010.They have employed approximately 83,400 staff. The contract for survey business had realized 1913.5 million RMB in 2010. The contract for architecture design had realized 12.4 billion RMB as well.

The construction sector which architecture industry is much related has been developed largely every year in Jiangsu province. By the end of 2010 the average accommodation space has reached 33.4 m2 for urban inhabitants and 46.3 m2 for rural inhabitants.


The industry has been targeted to establish 300 design centers within 3 -5 years which will be within 100 large enterprises or independent and possess excellent creative design capability, meanwhile also hopefully to establish 30 demo industry design parks. The product focuses will be machinery, ICT, textile, daily consumables, medical devices, and mainly upgrade abilities of appearance design, structural design, and functional design, finally transform the made-in-china to innovated and designed-in-China.

Dutch companies and opportunities for Dutch companies

These Dutch architects are already active in Jiangsu: Jacob van Luis MVRDV, ONL, and NITA.

Local incentives/policies

In regards to governmental support, Nanjing municipal government has established an annual fund of 35 million RMB to promote and support cultural industry including cultural creative industry, which made the added value of the culture industry to reach 19 billion in 2010. The fund has been used in forms of supplementing the interest of bank loan, subsidies, incentive scheme for the creative industry projects.

The government has incentive schemes for energy saving buildings like green architecture, energy saving building materials, and demo project for renewable energy applications.In design industry there are some special guiding funds and tax deduction policies.

Creative Zones

  • Nanjing 1865 Creative Industrial Park

  • Nanjing Creative Central Park

  • Nanjing Hongshan Creative Factory

  • Nanjing East Eighth Zone

  • Nanjing Animated Cartoon Industrial park

  • Jiangsu Software Park

  • Nanjing Jieshan Software Park

  • Wuxi Innovative and Creative Industrial Park

  • Wuxi Taihu Science & Education Park

  • Wuxi SwanLake Animation Industrial Park

  • Suzhou Creative Industrial Park

  • Suzhou International Culture Creative Park

  • Changzhou National Animation Industrial Base

  • Jiangsu Industry Design Park (

  • Wuxi National Industry Design Park (

  • Jiangsu (Taicang) LOFT Industry Design Park (

  • Wujin Industry Design Park


The 9th 2012 China (Wuxi) International Industry Design Expo on 26 -30 May 2012 in Wuxi (
Jiangsu International Garment Festival in September of every year.

China (Changzhou) International Animation and Art Festival August 2012

Useful links

Jiangsu Department of Housing and Urban and Rural Constructions (

Jiangsu Provincial of Industry Design Association (

Jiangsu Provincial Association of Garment (

Jiangsu International Creative Industries Alliance (

Nanjing of Cultural & Creative Industry Association (

Wuxi Cultural & Creative Industry Association (

Changzhou Creativity Industry Association (

Eco Cities

Yangzhou eco-city
Suzhou eco-city

Design Institutes

Nanjing Art Institute

Top brands

Panda Electronics










Tianjin – focus on architecture

Tianjin is a metropolis in northern China and one of the five municipalities under direct administration of the central government. Tianjin borders Beijing Municipality. As a dual-core city, Tianjin is divided into the old city and the Binhai New Area. Binhai New Area is a new growth pole in China.

In terms of urban population, it is the sixth-largest city of the People's Republic of China, it houses almost 13 million people.

Focus industries are New Energy, Aviation, Chemicals, Transport and Logistics, Metal Industry, Aviation, Equipment Mnaufacturing, Pharmaceutics. Rising industries are helicopter and spaceships and animation/cartoons.

Market trends
The Municipal Government of Tianjin is placing much emphasis on the development of the creative industry. By 2015, Tianjin plans to make the creative industry make RMB60 billion income, and contribute 10% to the total GDP. By then, there will be 50 creative parks in Tianjin that can accommodate 100-150 enterprises; and 10 large enterprises with annual income of over RMB1 billion.
The economy of Tianjin is developing fast, but the city is still at the initial stage of the development of creative industry. The main challenges facing Tianjin are:
1. The scale of the industry is still relatively small. In 2010, the scale

of Tianjin was 1/4 of Beijing, and 1/3 of Shanghai.

2. The industry is not consolidated. Most of the relevant R&D,

controlling, testing software and services are from abroad or other

places of China.

3. The local companies in the field are not competitive as their

counterparts in Beijing, Shanghai, Shenzhen, Hangzhou, etc.

4. There aren’t enough high-end human resource.

To archieve the targets, Tianjin will focus on the following sub-sectors:
1. R&D and design

  • Engineer design

  • Architecture

  • Industrial design

  • Software design

2. Culture and media

  • Publication

  • Broadcasting, video, film, TV

  • Cultural performances

3. Consultancy

  • Engineering consultancy

  • Professional consultancy

  • Business consultancy

4. Trendy design

  • Tourism

  • Recreation

  • Industrial arts

5. Cartoon/animation and gaming
Tianjin has an advantage in educated labour cost, land prices, living costs, etc. compared with first tier cities like Beijing and Shanghai. As a result, it is attracting more and more companies and human resources in the creative industry from home and abroad.

Market size

The total GDP of Tianjin in 2010 was RMB922.4 billion; the contribution of the creative industry as RMB45.5 billion, taking 5% of the total. There are about 19,000 companies and 300,000 people working in this sector.

Dutch companies and opportunities for Dutch companies

About 5 Dutch architects have their projects in Tianjin, more are exploring market opportunities here. A Dutch photographer is planning to set up his studio in Tianjin for the commercial and art sectors in China.

Dutch companies with creative projects (no offices) in Tianjin: Contexture Architects, DHV, MVRDV, Sempergreen, KuiperCompagnons, de Architekten Cie, Kraaijvanger Urbis.
Sino-Singapore Tianjin Eco-City is a joint project between the Tianjin and Singapore governments. It applies the best eco designs and technologies to its construction and environment protection. They welcome architects from all around the world to participate in their projects.

Local incentives/policies

  1. Until Sept. 2015, the Municipal Government of Tianjin grants a fund for the creative industry parks, animation/cartoon and gaming, digital industry, etc. The qualified applicants can get subsidies, discounts of bank loan interests, financial encouragements and other supports.

  2. Tianjin Hi-Tech Park has a yearly fund of RMB 50 million for the animation/cartoon and gaming industry.

  3. Tianjin Hi0Tech Park grants an encouragement of RMB30,000 per year to the winners of golden award of China Exterior Design Patent Competition.

  4. Sino-Singapore Tianjin Eco-City has an “Eco City Animation/Cartoon Development Fund” of RMB50 million per year, for the encouragement, financial support and subsidies of qualified companies in the zone.

  5. Sino-Singapore Tianjin Eco-City gives financial support that’s not more than RMB 1 milliion to the big cartoon projects carried out by companies with registered capital of more than RMB10 million.

  6. Sino-Singapore Tianjin Eco-City grants financial support that’s not more than RMB 50,000 to the publication of original cartoon works.

  7. There are other tax, labour, land and human resource incentives to the companies in the creative industry field. Until Sept. 2015, the Municipal Government of Tianjin grants a fund for the creative industry parks, animation/cartoon and gaming, digital industry, etc. The qualified applicants can get subsidies, discounts of bank loan interests, financial encouragements and other supports.

  8. Tianjin Hi-Tech Park has a yearly fund of RMB 50 million for the animation/cartoon and gaming industry.

  9. Tianjin Hi0Tech Park grants an encouragement of RMB30,000 per year to the winners of golden award of China Exterior Design Patent Competition.

  10. Sino-Singapore Tianjin Eco-City has an “Eco City Animation/Cartoon Development Fund” of RMB50 million per year, for the encouragement, financial support and subsidies of qualified companies in the zone.

  11. Sino-Singapore Tianjin Eco-City gives financial support that’s not more than RMB 1 milliion to the big cartoon projects carried out by companies with registered capital of more than RMB10 million.

  12. Sino-Singapore Tianjin Eco-City grants financial support that’s not more than RMB 50,000 to the publication of original cartoon works.

  13. There are other tax, labour, land and human resource incentives to the companies in the creative industry field.

Creative Industry Zones

There are 49 creative parks in Tianjin, among which the following 9 are of the city level:

  1. Leo Creative Industry Park

Digital recreation

  1. Yikoo Creative Industry Park

City spatial design, etc.

  1. 6 Art Creative Industry Park

Modern art, photography, TV and film making, art shows

  1. Chenhe Creative Industry Park

Media production, IT

  1. Beixin Creative Industry Park

Animation/cartoon, gaming

  1. Tianjin Hi-Tech Park

Animation/cartoon, gaming, IT

  1. C92 Creative Industry Zone

Photography, advertisement, animation/cartoon

  1. Zhihuishan Technology and Culture Zone

Animation/cartoon and gaming, media production, art, advertisement, IT

  1. Sino-Singapore Tianjin Eco-City


Eco Cities

Tianjin Eco City - 350.000 residents
Caofeidian, Hebei province

Design Institutes

Tianjin Architecture Design Institute
Tenio Architecture Design Institute
Tianjin Dacheng Design Institute

Top brands

Tasly (pharmaceuticals)
Tiens (health care)
Flying Pigeon (bicycles)
Xiali (automotive)
TPCO (seamless pipes)
Dynasty (wine)


1. Annual Meeting of Tianjin Industrial Design Association

2. Annual Meeting of Tianjin Reconnaissance and Design Association)

Useful links

  1. (Leo Creative Industry Park, in Chinese only)

  2. (Yikoo Creative Industry Park, in Chinese only)

  3. (6 Art Creative Industry Park, in Chinese only)

  4. (Tianjin Hi-Tech Park, in English and Chinese)

  5. (Sino-Singapore Tianjin Eco-City, in English and Chinese)

  6. (Tianjin Creative Industry Association, in Chinese only)

  7. (Tianjin Industrial Design Association, in Chinese only)

  8. (Tianjin Reconnaissance and Design Association, in Chinese only)

WUHAN – focus on architecture

Wuhan is the capital of Hubei province, and is the most populous city in Central China. it is a major transportation hub, with dozens of railways, roads and expressways passing through the city. Because of its key role in domestic transportation, Wuhan was sometimes referred to as the "Chicago of China. It is recognized as the political, economic, financial, cultural, educational and transportation center of central China. The city of Wuhan, first mentioned as such in 1927, has a population of 10 million people (Census 2011), with about 6,5 million residents in its urban area.
Focus industries are automotive, water, agriculture, transport and logistics, metal industry, equipment Manufacturing, optical industry. Rising industries are chemical, ICT and pharmaceutical.

Market trends

Wuhan is designated as a pilot city for sustainable urban development, according to the so called ‘two model society’ principle, with the ‘two model’ being environmentally friendly and energy saving. In 2010, the per capita residence area in Wuhan is 31.85 m2. it is expected to reach 36 m2 in the year of 2015, according to 12th five year plan.

Thanks to the huge revenues from redevelopment and sales of land, the local government now has enough financial resource, and is willing to give assignments to international companies for the landmark buildings.

Market size

Compared with 1st tier cities, Wuhan is still in the extensive construction period. GDP growth ratio is 14.7% in 2010, against 10.3% national average.

Dutch companies and opportunities for Dutch companies

Grontmij, Arcadis, Contexture Architects, KuiperCompagnons are active in the local market. Grontmij has an office in Wuhan.

Opportunities for Dutch companies: 1) involvement in the development of Wuhan East Lake High-Tech Zone, for instance in an Eco City project 2) preservation and redevelopment of the old city center in Hankou District
Local incentives/policies
Under the initiative of the local government, a funding and investment platform, namely Hubei United Investment and Development Group, has been established to further support big project investment in the city cluster. It offers funding, among other, to the construction of eco city and green building.

Creative Industry Zones

East Lake High Tech Development Zone, also called Optics Valley: The current development of the zone spans approximately 518 km². For this development, a huge area of agricultural land will be totally redeveloped into mixed used industrial-residential-leisure area with a focus on high tech industry. Although a general master plan has already been made, there is plenty of room for changes and in addition, additional detailed master planning of the sub areas still has to be carried out. Projects include Huashan eco city, Zuoling eco valley.

Eco Cities

Huashan eco city

Zuoling eco valley

Design Institutes

Wuhan Architecture Design institute

Central South Architecture Design Institute

Wuhan Planning and Design Institute

Top brands

Dongfeng (automotive)

WISCO (iron & steel)

Fiberhome (networking & telecom equipment)



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