Basic Edition Version 0 March 2004 General Standards of Use




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MasterCard

.

S e c u r e C o d e



TM

Program Identifier

Usage Guidelines
Basic Edition Version 3.0

March 2004
General Standards of Use

The following guidelines are intended for all use of the MasterCard . SecureCode . word mark and/or the

MasterCard SecureCode program identifier.

The word mark/program identifier is the exclusive property of MasterCard International Incorporated

(“MasterCard”) and may not be used without the express written consent of MasterCard.

These guidelines apply to use of the word mark/program identifier in all media, including but not limited to use in print, the Internet, at tradeshows, and on promotional items.



Authorized Use

The MasterCard SecureCode program identifier must be used by participating members and merchants of the MasterCard SecureCode Program. Use is intended to signify participation in the program and thus must be displayed on websites. It may also be used in print and Internet marketing collateral.

MasterCard reserves the right to review and approve all proposed use of the program identifier.

MasterCard SecureCode Word Mark

Always refer to the MasterCard SecureCode Program by its full name, “MasterCard SecureCode.”

The MasterCard word mark must always appear in upper and lowercase letters, with a capital “M” and “C” and the remaining letters in lowercase; similarly, the word mark “SecureCode” must always appear in upper and lowercase letters, with a capital “S” and “C” and the remaining letters in lowercase.

At the first mention of MasterCard SecureCode on each web page or printed page, always add a registered trademark . symbol after the word mark MasterCard, and the . after the word mark SecureCode to read “MasterCard . SecureCode ..”

The MasterCard SecureCode word mark must always appear in English and must never be translated into any other languages nor appear in another alphabet.

MasterCard SecureCode Program Identifier

The MasterCard SecureCode program identifier is comprised of the “MasterCard” word mark associated with the word mark “SecureCode,” in a customized typographic treatment. It must be reproduced only from authorized artwork provided by MasterCard International.



Approved Versions

The program identifier may appear in one of three approved versions, depending on the method of

reproduction and the background color:
Full-Color Version

• Linked HTML Version

• One-Color Version

Full-Color Version

Usage

The Full-Color Version is recommended for use in all media and should be reproduced as specified below. Do not reproduce this version in one color. If the program identifier is reproduced in less than full color, the One-Color Version (see below) must be used.



Color Reproduction

When the Full-Color Version appears in printed media, it may be reproduced in match colors (recommended), four-color process colors, or a combination of the two, as described below. When it appears in electronic media, the colors must visually match the specified PANTONE colors by using the hexadecimal values below.





Match Colors (Recommended)

The elements reproduce as follows:

• the word mark “MasterCard” and the . symbol appears/prints in 100%

MasterCard Red, PANTONE 485C

• the word mark “SecureCode” and the . symbol appears/prints in 100%

MasterCard Yellow, PANTONE 137C



Process Colors

Four-color process printing may be used only when the specified match

colors are not available.

The elements reproduce as follows:

• the word mark “MasterCard” and the . symbol simulate MasterCard Red,

reproducing as 100% Magenta + 100% Yellow

• the word mark “SecureCode” and the . symbol simulate MasterCard

Yellow, reproducing as 50% Magenta + 100% Yellow



When the program identifier is being used in a four-color process printing situation and a fifth color

is available, it is preferred that the fifth color be MasterCard Yellow, PANTONE 137C. In this case,

the word mark “SecureCode” and the . symbol reproduce as MasterCard Yellow, PANTONE 137C.

Electronic Media Colors

When the program identifier is displayed in electronic media, the following

hexadecimal color values are required. If the program identifier is used to represent

an active link, the Linked HTML Version must be used instead.

• the word mark “MasterCard” and the . symbol appears as “#CC0000”

• the word mark “SecureCode” and the . symbol appears as “#FF9900”



The color values in the supplied gif files have been optimized to achieve the closest possible match to

the specified PANTONE* colors.

Background Colors

The Full-Color Version may appear on any color background provided there is sufficient contrast to ensure the program identifier stands out from the background. White is the preferred background for the program identifier.


Trapping Adjustments

Where a light or medium background color is used, the background color spreads to trap the program identifier.

Where a dark background color is used, the program identifier spreads to trap the background but must always maintain its correct proportions.

Linked HTML Version

Usage

The Linked HTML Version of the program identifier is designed for use on HTML web pages when the program identifier will link to a pop-up box containing program or registration information. This version must only be used when an active link is available.



Linking

When displayed on a merchant site, the required URL is:

http://www.mastercardbusiness.com/mcbiz/index.jsp?template=/orphans&content=securecodepopup

When displayed on an issuer’s site, the above URL is optional, or the issuer should create their own

informational link.

Color Reproduction

When the Linked HTML Version is displayed electronically, the colors must visually match the specified PANTONE colors by using the hexadecimal color values below.

• the word mark “MasterCard” and the . symbol appears as “#CC0000”

• the word mark “SecureCode” and the . symbol appears as “#FF9900”

• the text “learn more” appears as “#0000FF”

The color values in the supplied gif files have been optimized to achieve the closest possible match to

the specified PANTONE* colors.

Background Colors

The Linked HTML Version may appear on any color background provided there is sufficient contrast to ensure the program identifier stands out from the background. White is the preferred background for the program identifier.



One-Color Version

Usage

The One-Color Version of the program identifier is designed for use in limited-color print communications where match color or four-color process printing is not available. This version must not be used in electronic media unless the media does not support full color reproduction.



Color Reproduction

The One-Color Version reproduces in black, white, or MasterCard Dark Blue,

PANTONE 2758C. When printing in process colors, MasterCard Dark Blue

reproduces as 100% Cyan + 80% Magenta + 40% black.



Background Colors

The One-Color Version must appear on a background that provides sufficient contrast to allow optimum visibility of the program identifier.

When printing in black or MasterCard Dark Blue, the One-Color Version must appear on a white or light-color background.

When reversing to white, the One-Color Version must appear on a dark color

background. When used in reverse, always reverse and reproduce the artwork as a unit.

Placement on a Merchant Website

The program identifier is provided to merchants for display on their websites to indicate their participation in the MasterCard SecureCode program. Use of the program identifier by participating merchants is mandatory. It is recommended that the program identifier appear on any page that displays payment options. Substantial free space between the program identifier and the payment acceptance

marks must be maintained. (See “Minimum Free Space.”) The program identifier is also recommended for use in the “trust mark” space of a merchant website. The program identifier never should be used in

place of, or directly paired with, the MasterCard or Maestro brand mark. (The MasterCard and/or Maestro acceptance brand mark always must be used to indicate acceptance of MasterCard cards and/or



Maestro cards.) MasterCard must review and approve all proposed use of the program identifier on merchant websites.


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