Uniroyal Tire Steals the Show with the Red Dot Award Hanover, April 4th




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Press Release

Uniroyal Tire Steals the Show with the Red Dot Award
Hanover, April 4th, 2014. The coveted Red Dot Design Award is awarded to a Uniroyal wet tire this year. The 40-member jury gave the award to the RainSport 3, particularly praising the tire's innovative "shark skin technology," which ensures rapid drainage of water when driving in the rain. "A number of attractive details clearly highlight the core competence 'best in the wet'," said the specialists in their verdict.

The RainSport 3 from Uniroyal is a new summer tire that is due to be launched this season. "The design of the Uniroyal RainSport 3 is very different to other products on the tire market," concluded the jury, justifying its decision to award the tire. "A number of attractive details clearly highlight the core competence 'best in the wet.' We should especially mention the innovative "shark skin technology" here. This product clearly demonstrates what industrial design is capable of achieving in markets that are already saturated. Through deliberately focusing on semantic effects in design, a mistakable and arbitrary product can be made into a product that is in demand and has a clear, unique performance promise."

Tire design is becoming increasingly important in terms of making a particular tire stand out from the many competitor products and highlighting its performance – in this case its rapid water drainage capability. Product designers in the tire sector therefore work closely together with development engineers to deliver reliable and attractive design elements for a tire's tread pattern and side wall.

"I am particularly delighted to receive this award. It is already the second design award for the RainSport 3 this year," explains Stefan Rittweger, Senior Designer at Continental's R&D Center where the design for the Uniroyal wet tire was developed. "To my knowledge, we have never achieved this with a tire before and this shows that we have succeeded in creating something very special here. Obviously, the achievement belongs to the whole team. A product like this can only be developed through close collaboration between tread pattern engineers, compound developers, and tire designers. Only by working in this way is it possible to fuse optimum aquaplaning resistance, convincing wet grip, and all of the other safety-relevant features of the highest standard with an award-winning design. We are excited to see whether drivers will be just as impressed with the new Uniroyal RainSport 3."

The Belgian manufacturer of rubber goods, Englebert, had been producing tires (for Continental AG, among others) since 1895. Following the merger with US Rubber in 1958, the company came to be known as Uniroyal Englebert. Uniroyal, the inventor of the wet tire, has been a European brand of Continental AG, Hanover, since 1979.

www.uniroyal.de
Continental AG
With sales of around €33.3 billion in 2013, Continental is among the leading tire manufacturers, automotive suppliers, and industrial partners worldwide. As a supplier of tires, technical elastomer products, brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions and vehicle electronics, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently employs more than 178,000 people in 49 countries.
www.continental-corporation.de
Tire division
As one of the world's leading tire manufacturers with more than 44,000 employees, the Tire division achieved sales of €9.6 billion in 2013. Today, the division has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility.
Passenger Car and Light Truck Tires
Continental is one of Europe's leading passenger car and light truck tire manufacturers and is the world's fourth-largest passenger car and light truck tire manufacturer in the original equipment and replacement business sectors. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.
www.continental-reifen.de
Sponsorship
Continental's Tire division is an official sponsor of the German DFB Cup, Major League Soccer in the U.S.A. and Canada, the 2014 FIFA World Cup in Brazil, and UEFA EURO 2016TM in France.
www.ContiSoccerWorld.com
Media database
www.mediacenter.continental-corporation.com


Contact:

Alexander Bahlmann

Head of PR, Passenger/Light Truck Tires

Continental AG

Tire division

Büttnerstraße 25, 30165 Hanover, Germany

Phone: +49 (0) 511 938 2615

Fax: +49 (0) 511 938 2455

alexander.bahlmann@conti.de

www.continental-reifen.de

Klaus Engelhart

Press Spokesman
Passenger and Light Truck/Two-Wheel Tires

Germany/Austria/Switzerland

Continental AG

Tire division

Büttnerstraße 25, 30165 Hanover, Germany

Phone: +49 (0) 511 938 2285

Fax: +49 (0) 511 938 2455

klaus.engelhart@conti.de










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