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Дата канвертавання25.04.2016
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Brand introduction:
2006 marks the 200th anniversary of the founding of The Colgate-Palmolive Company. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, has become a truly global company serving hundreds of millions of consumers worldwide. From the very humble beginnings, Colgate-Palmolive evolved into the world-class, multinational corporation it is today. Its operations by region are: North America, Latin America, Europe or South Pacific, and Greater Asia or Africa.
The Colgate-Palmolive Company, together with its subsidiaries, engages in the manufacture and marketing of consumer products worldwide. It operates in two segments, Oral, Personal, and Home Care; and Pet Nutrition. The Oral, Personal, and Home Care segment offers toothpaste, toothbrushes, oral rinses, dental floss, and pharmaceutical products for dentists and other health professionals; shower gels, shampoos, conditioners, bar soaps, oil soaps, and fabric conditioners. The Pet Nutrition segment produces pet nutrition products for dogs and cats. The company抯 principal trademarks include Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom抯 of Maine, Ajax, Axion, Fabuloso, Soupline, Suavitel, Hill抯 Science Diet, and Hill抯 Prescription Diet. Colgate-Palmolive Company sells its products to wholesale and retail distributors, and to veterinarians and specialty pet retailers.

The company 200-year history reflects the strength and innovation that Colgate people have used to constantly transform their company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill抯 Pet Nutrition are among the world's most recognizable household names, trusted and relied upon by consumers everywhere.


With commercial presence on six continents, Colgate-Palmolive (NYSE: CL) is one of the world's largest consumer products companies. Since its 1806 founding, Colgate has grown into a sprawling multinational corporation with a record $3.7 billion in net sales and $ 0.8 billion in operating profit for FY 2008 Q2. The company's flagship toothpaste product line serves billions worldwide and commands a staggering 40% world market share.

Colgate's major advantages are the strength of its brand and its strong, global presence: 82% of the company's Q2 FY 2008 revenues came from outside the United States, and about 40% came from rapidly growing emerging markets (Latin America represented Colgate's single largest source of revenue in 2007). Colgate's brand strength in foreign markets allows the company to command impressive market share and high profit margins. An example of this is Colgate's leading mouthwash market share of 40% in Brazil.

Colgate抯 recent outperformance of its peers within the consumer products market is a testament to how management has positioned the company relative to its United States and global consumers. While consumer products companies in the United States have been hit hard by poor consumer spending domestically, Colgate has been steadily expanding its operations throughout Latin America, Africa, and Asia, maintaining quarter after quarter of positive sales growth
Colgate-Palmolive traces its roots to 1806, when William Colgate first opened a starch, soap and candle factory in New York City, taking its current name for the first time in 1953. He starts the business on Dutch Street in New York City. In 1817, first Colgate advertisement appears in a New York newspaper. After 3 years, Colgate establishes a starch factory in Jersey City, New Jersey in these regions. Upon the death of founder William Colgate in 1857, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son.

In 1864, B.J. Johnson opens a soap factory in Milwaukee, WI which later becomes the Palmolive Company. Two years later, Colgate introduces perfumed soap and perfumes/essences. In 1872, Peet Brothers establish soap company in Kansas City, Kansas where they make Crystal White soap. Cashmere Bouquet, the first milled perfumed toilet soap, is registered as a Colgate trademark. Colgate introduces toothpaste in jars in the following year. In 1879, Gerhard Mennen establishes a pharmacy in Newark, NJ, later becoming the Mennen Company. In 1896, Colgate introduces toothpaste in a collapsible tube. Two year later, B.J. Johnson Soap Co. introduces Palmolive Soap. Today, the Palmolive equity is sold in over 88 countries in 54 variants. In 1900, Colgate wins top honors for its fine soaps and perfumes at the World抯 Fair in Paris.

In 1902, Stylish Palmolive advertising begins, emphasizing ingredient purity and product benefits. Four year later, Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products. Colgate is incorporated by the five sons of Samuel Colgate in 1908. Ribbon opening added to Colgate tube: 揥e couldn't improve the product so we improved the tube.In 1911, Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing. In 1912, William Mennen introduces the first American shaving cream tube. Colgate establishes its first international subsidiary in Canada in the next two years. In 1920s, Colgate begins establishing operations in Europe, Asia, Latin America and Africa. Soap manufacturers Palmolive and Peet merge to become Palmolive-Peet Company in 1926. In 1928, Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company. On 13 March 1930, Colgate is first listed on the New York Stock Exchange. In 1939, Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy from kidney disease. This breakthrough leads to the first Hill's Prescription Diet product.

In 1947, Ajax cleanser is launched, establishing a powerful now-global brand equity for cleaning products. Colgate-Palmolive Company becomes company's official name in the year 1953. In 1956, Colgate opens corporate headquarters at 300 Park Avenue in New York City. In 1962, Colgate opens research center in Piscataway, NJ. Fabric conditioner is launched in France as Soupline. Today, fabric conditioners are sold in over 54 countries around the world. In 1966, Palmolive dishwashing liquid is introduced and today it is sold in over 35 countries. Two year later, Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities. In 1970, Irish Spring launches in Germany as Irische Fr黨ling and in Europe as Nordic Spring. In 1972, Irish Spring is introduced in North America. In the same year, Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral Pharmaceuticals.

In 1975, Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need. One year later, Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global leader in pet nutrition and veterinary recommendations. In 1983, Colgate Plus toothbrush is introduced. Today, over 1.6 billion Colgate toothbrushes are sold annually worldwide. If we lined them up end to end, they would circle the globe 16 times.

In 1985, Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries. Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley & Hazel, a leading oral care company, which adds strength in key Asian markets. In 1986, the Chairman's You Can Make A Difference Program is launched, recognizing innovation and executional excellence by Colgate people. Colgate acquires Softsoap liquid soap business from the Minnetonka Corporation in 1987. Today, Colgate is the global leader in liquid hand soap. In 1989, annual company sales surpass the $5 billion mark. In 1991, Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes. In the following year, Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries. Colgate Total toothpaste introduced.


In 1995, Colgate enters Central Europe and Russia, expanding into fast-growing markets.
Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste. Bright Smiles, Bright Futures oral health education program expands to 50 countries in 1996, and today reaches over 50 million children annually. In 1997, Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market leader. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems. 2004, Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community. In 2006, Colgate enters the fast-growing Naturals segment by purchasing Tom抯 of Maine, a leader in that market in the United States.
Today, with sales surpassing $13 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide.
Product recommended consumption:

  1. For children under 6 years, use a pea sized amount of toothpaste and supervise brushing.

  2. Brush teeth thoroughly, preferably after each meal or at least twice a day.

  3. Get a dental check up at least once a year.

  4. Do not swallow, rinse and spit-out after use.

  5. Control sugar in-take.




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