Ieee standards association press release process for computer society standards activities board




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IEEE STANDARDS ASSOCIATION - PRESS RELEASE PROCESS FOR COMPUTER SOCIETY STANDARDS ACTIVITIES BOARD




1. INTRODUCTION

The IEEE-Standards Association (SA) has a process in place to help working group chairs and standards sponsors recruit volunteers for the working group or for balloting or announce major milestones in the Standards development process .


Press releases (PRs) are a major component of the IEEE-SA PR program to promote awareness about IEEE standards and the IEEE-SA standards program. The main targets for the press releases are editors at relevant trade publications. IEEE-SA has close to 100 media lists that are comprised of editors at trade journals, publications, etc. These include print and online venues. The lists are segregated by technical topic and geographic region covered. Based on the technical area/topic of the news release, the release can be matched to its distribution list. IEEE-SA tries to keep the media lists up-to-date (updating with new media contacts, etc.) The routing list can change based on the changes made to the lists in keeping them current.
As for follow up, for most press releases IEEE-SA does not follow up directly with the various editors. IEEE-SA does track PR pick up with news alerts they have established and via the LUCE clipping service. If a news item/standards activity has a significant media buzz/interest and or is good material for an article or interview, IEEE-SA does pursue key editors in leading trades/news vehicles. IEEE-SA does also pitch news stories and author (ghost write, etc.) articles for interested trade media/news venues.
As for Blogs or Podcast, IEEE-SA has begun to investigate and do look to add these channels to their media outreach lists. Any known or relevant Blogs, etc., should be sent to Karen McCabe of IEEE-SA.
IEEE-SA also will post news releases on Business Wire. This is a fee based news wire service, so news releases posted here are more main stream and/or topical.
In addition, all standards related news releases are posted in the IEEE-SA news room on the IEEE-SA website at http://standards.ieee.org/announcements/index.html, and often headlines are posted on the IEEE home page at http://www.ieee.org that link to the releases on the IEEE-SA site. News releases or excerpts from them are included in the IEEE What's News e-news vehicles and in IEEE-SA news (a news vehicle for the 8,000+ IEEE-SA members).
Note that IEEE publications are included in the media lists. When IEEE-SA sends out the news releases the publications do receive them. IEEE-SA does not have editorial "influence" with IEEE publications so IEEE-SA can't guarantee that they will publish a release.
The press releases that IEEE-SA helps to develop:

  • announce the approval of new/revised standards projects

  • announce the approval/availability of new/revised standards

  • announce calls for participation

  • provide news about key developments/milestones in a standards' development process

  • announce events/meetings and the outcome/decisions made at events/meetings.



2. PROCESS

2.1 Draft Press Release Preparation



Note: Companies involved, as well as individuals, are encouraged to follow this PR process which does require review by SA/SAB to ensure it is correct and suitable for distribution. PRs can be issued at judicious times once the PAR has been formally approved. In non-entity-based projects any PR that needs to reference balloting group representation should do so only by class of individual. For an entity-based project, those entities involved could--if they agreed-- be named and reference to company involvement could be made in the PR. PRs also need to consider the target audience and minimize the use of ‘technical language”.


  1. The working group chair or other standards sponsor committee point person prepares a paragraph or two, targeted to call people's interest to participate in a working group development process at least two weeks before the release is required. The release may provide a title and short scope description of the project and some information about the sponsor committee. See examples attached in Appendixes below.

    Links below show some more examples of the calls for participation IEEE-SA has done in the past are at links below:



    http://standards.ieee.org/announcements/p1650part.html

    http://standards.ieee.org/announcements/pr_bplinvite.html

    http://standards.ieee.org/announcements/p1644call.html






  1. The release is then sent to the VP STANDARDS ACTIVITIES BOARD (SAB) (Kathy Land - susan.land@ngc.com) , and to the SAB marketing point person (John Harauz - j.harauz@ieee.org ) for review and concurrence.



  2. The SAB marketing point-of-contact sends the PR for information and preliminary review to:



    1. Georgann Carter (gcarter@computer.org) /Mark Macoit (mmacoit@computer.org) - Circulation Marketing; responsible for getting PR on CS Home Page and put in CS Press Room.

    2. Peter Turner (prturner@computer.org) , Director of Business and Product Development.

    3. Ed Rashba (e.rashba@computer.org) , SA liaison to CS SAB.

    4. John Daniel, (jw.daniel@computer.org), CS Volunteer Services Coordinator for CS SAB.

    5. Bob Ward (bward@computer.org), Membership News Editor for Computer Magazine.


    1. Official Press Release Review, Development and Posting





  1. The SAB marketing point-of-contact sends the PR directly to Karen McCabe (k.mccabe@ieee.org), Senior Marketing Manager, IEEE Standards with a cc to Michael Bratnick (mbratnick@corecompr.com).


Senior Marketing Manager, IEEE Standards

445 Hoes Lane, PO Box 1331

Piscataway NJ 08855 USA

PH: +1 732 562 3824

email: k.mccabe@ieee.org



http://standards.ieee.org


  1. Karen McCabe coordinates a review with IEEE Corporate Communications.




  1. Karen in turn works with a public relations consultant, Michael Bratnick from CoreCom PR, who assists her department with developing news releases. The SAB Marketing point person and the initial PR preparer will work with the PR consultant as required to finalize the official PR.




  1. The SAB Marketing point person and the initial PR preparer will give final approval to the PR once it is approved by IEEE Corporate Communications.




  1. Karen McCabe will coordinate the posting of news release on the IEEE-SA website and among the IEEE news vehicles and websites, as well as will disseminate the release to the media lists and/or Business Wire.


    1. Computer Society Press Release Posting





  1. Computer Society (CS) Circulation Marketing posts a duplicate PR, with the additional information in Appendix C or with pointers to that information, in the CS Press room to keep CS web visitors on the CS site when possible.




  1. Alternatively, CS Circulation Marketing can link to the SA site (http://standards.ieee.org/announcements/index.html) using a new browser window when the specific PR warrants.




  1. John Daniels posts on the CS SAB website.




  1. Bob Ward releases the PR for publication in Computer Magazine, if accepted.

APPENDIX A – EXAMPLE PRESS REALEASE

Press Release as Issued by IEEE SA


IEEE BEGINS FIRST U.S. STANDARD TO HELP PURCHASING AGENTS ASSESS ENVIRONMENTAL IMPACT OF COMPUTERS

Contact:


Holly Elwood, Chair of the IEEE P1680 Working Group
+1 202-564-8854, elwood.holly@epa.gov
or
Karen McCabe, IEEE Senior Marketing Manager
+1 732-562-3824, k.mccabe@ieee.org

PISCATAWAY, N.J., USA, 26 August 2005 Those who purchase computers for companies, government agencies and other organizations face the challenge of how to assess the environmental impact of these systems before they buy. A standard being developed at the IEEE will help resolve this issue.

IEEE P1680(TM), “Standard for Environmental Assessment of Personal Computer Products”, will be the first comprehensive U.S. standard to support the incorporation of environmental considerations into institutional purchasing decisions for desktop and laptop computers and monitors when it is completed in early 2006. It will encompass criteria in eight categories-- environmentally sensitive materials selection, design for end of life, product longevity and life-cycle extension, energy conservation, end-of-life management, corporate performance, and packaging.

The standard will be based on a draft document developed over the past 30 months by a 35-member body drawn from the industrial, governmental, environmental, academic and other communities. Balloting on the standard will begin in September. Anyone interested in commenting on the draft standard should contact Larry Chalfan at lchalfan@zerowaste.org by September 15, 2005.

“The standard responds to a strong call from purchasing agents who want consistent environmental criteria for comparing and selecting computers and monitors,” says Holly Elwood, chair of the IEEE P1680 Working Group and Project Manager for the U.S. EPA’s Environmentally Preferable Purchasing Program. “We expect the standard to foster green product design and reduce the overall environmental and health impacts of these products. In essence, IEEE P1680 sets voluntary criteria for environmental performance and creates a system for identifying and verifying that computer products meet these criteria.”

The standard creates a three-tier program that grants market recognition to products having specific environmental life-cycle attributes. Products earn a ‘bronze’ designation by meeting the mandatory criteria. Those at the ‘silver’ level meet the mandatory criteria and at least 50 percent of the optional criteria, while those at the ‘gold’ level meet all mandatory criteria and at least 75 percent of the optional criteria.

The draft standard requires that manufacturers who participate in the program sign a memorandum of understanding for specific products, evaluate those products and self-declare which criteria they meet. A certifying organization verifies claims through random aftermarket checks, periodic reviews and other steps.

“The program will help institutional purchasers specify and obtain computer products that meet challenging yet realistic environmental criteria,” says Larry Chalfan, co-chair of the IEEE P1680 Working Group and Executive Director of the Zero Waste Alliance. “By combining self-declaration with spot verification, it will provide an efficient way to validate which computer products satisfy set environmental criteria.

“It will also provide manufacturers with a low-cost and flexible way to promote product environmental performance without delaying time to market, and give vendors a vehicle for gaining market share for environmentally preferable products.”

IEEE P1680 is configured as a leadership standard. In addition to targeting leading edge products, the intent is to strengthen the criteria over time as the industry rises to the level in the current requirements so computer products continue to advance from an environmental standpoint.

“We decided to finalize this program as a national standard through the IEEE because the IEEE brand will give it added credibility,” says Elwood. “In addition, by creating it within an ANSI-accredited consensus-based process, as is the case with all IEEE standards, we will make it easier for federal purchasing agents to adopt the standard since they are encouraged to use consensus industry standards.”

For information on the IEEE P1680 Working Group, see www.epeat.net. IEEE P1680 is sponsored by the IEEE Computer Society.

About the IEEE Standards Association
The IEEE Standards Association, a globally recognized standards-setting body, develops voluntary consensus standards through an open process that brings diverse parts of an industry and the public together. These standards set specifications and procedures based on current scientific consensus. The IEEE-SA has a portfolio of some 900 active standards and more than 400 standards in development. For information on the IEEE-SA see: http://standards.ieee.org/.

About the IEEE Corporate Standards Program
The IEEE Corporate Standards Program brings companies and other organizations together to develop standards in entity-based working groups. Companies participate directly in IEEE's accredited standardization process, with each corporate member entitled to one vote. This industry-oriented program facilitates work completion in one to two years, depending on participant commitment and use of IEEE support services. The program also expedites international adoption through agreements and alliances with key international standards organizations.

About the IEEE
The IEEE has more than 360,000 members in approximately 175 countries. Through its members, the organization is a leading authority on areas ranging from aerospace, computers and telecommunications to biomedicine, electric power and consumer electronics. The IEEE produces nearly 30 percent of the world's literature in the electrical and electronics engineering, computing and control technology fields. This nonprofit organization also sponsors or cosponsors more than 300 technical conferences each year. Additional information about the IEEE can be found at http://www.ieee.org

###


..

APPENDIX B – EXAMPLE PRESS RELEASE

Press Release as Issued by IEEE SA


Foundation for Intelligent and Physical Agents Joins the IEEE Computer Society as a Standards Committee

FIPA Brings IEEE more than 90 Agent-Based Standards

Contact:
James Odell, Member of FIPA Board of Directors


+1 734-994 0833, email@jamesodell.com

Karen McCabe, IEEE Senior Marketing Manager


+1 732 562 3824, k.mccabe@ieee.org

For Release:


Immediate

PISCATAWAY, N.J., USA, 4 August, 2005 The Foundation for Intelligent and Physical Agents (FIPA) has joined the IEEE Computer Society’s Standards Activity Board as a new committee. FIPA, which was formed in 1996, brings the IEEE more than 35 existing software standards for heterogeneous and interacting agents and agent-based systems. In addition to developing agent standards, FIPA has also played a major role in supporting the adoption of agent technology.

The new Foundation for Intelligent Physical Agents Standards Committee (FIPASC) is the eleventh committee operated jointly by the IEEE Standards Association and the IEEE Computer Society’s Standards Activity Board. The committee will serve as the reference organization for multiagent agent systems.

Agents are generally seen as autonomous entities that adapt to and interact with their environment. As an evolution of the notion of objects, they allow systems to meet requirements using both objects and agents. Multiagent systems tend to be based on a peer-to-peer approach rather than on central control.

FIPA standards address the use and interoperation of heterogeneous agents and the services they represent. Many of these have been implemented as publicly available platforms. A variety of users have included FIPA specifications in their products. In addition, many of the concepts originated and developed by FIPA are finding use in emerging Internet technologies.

“FIPA has become part of the IEEE because there is a pressing need to move agent standards into a wider context,” says James Odell, a member of the FIPA Board of Directors. “As a premier developer of software standards, the IEEE as the right environment to help bring agent standards to the next level.

“The new committee will have an ambitious agenda. It will improve existing agent standards and generate new ones to meet the needs of the agent community. These standards will include those for integrating agent and non-agent technologies and for enhancing technologies that enable today’s agent-based systems, such as J2EE used for e-business solutions. They also will foster new agent-based communication, mobility, registers and other capabilities and address new areas, such as human-machine interaction and social and business interactions.”

Odell adds that FIPASC will work with other bodies, such as Semantic Web, World Wide Web Consortium, Global Grid Forum, Web Services, and Business Performance Management. “Our overall goal is continue to be a unique player in the IT world and promote the deployment of increasingly important software agents,” he says.

Agents and multiagent systems are applied in systems needing autonomy, such as W3C Web Services Architecture and market-based systems that provide companies and individuals with offer and bid services. Agent systems make contributions in diverse areas, from information retrieval, robotics and computer mediated collaboration to computer games, training and social simulation. They often provide new perspectives on computing and intelligence, as well as for analyzing problems and dealing with complexity, distribution and interactivity.

Those interested in joining the IEEE FIPA Standards Committee or who want more information on it, can contact the FIPA Board of Directors at board@fipa.org or Kathy Land, Vice President CS-SAB at skland@computer.org.

About the IEEE Standards Association
The IEEE Standards Association, a globally recognized standards-setting body, develops consensus standards through an open process that brings diverse parts of an industry together. These standards set specifications and procedures based on current scientific consensus. The IEEE-SA has a portfolio of more than 870 completed standards and more than 400 standards in development. For information on IEEE-SA see: http://standards.ieee.org/.

About the IEEE
The IEEE has more than 360,000 members in approximately 175 countries. Through its members, the organization is a leading authority on areas ranging from aerospace, computers and telecommunications to biomedicine, electric power and consumer electronics. The IEEE produces nearly 30 percent of the world's literature in the electrical and electronics engineering, computing and control technology fields. This nonprofit organization also sponsors or cosponsors more than 300 technical conferences each year. Additional information about the IEEE can be found at http://www.ieee.org

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APPENDIX C – Information to be Added to Press Release by the Computer Society




ABOUT THE COMPUTER SOCIETY (CS)

With nearly 100,000 members, the IEEE Computer Society (CS) is the world’s leading organization of computer professionals. Founded in 1946, it is the largest of the 37 societies comprising IEEE. The Society is dedicated to advancing the theory, practice, and application of computer and information processing technology. The Computer Society’s vision is to be the leading provider of technical information and services to the world’s computing professionals. With over 40 percent of our members living and working outside the United States, the Computer Society fosters international communication, cooperation, and information exchange. For further information on the Computer Society visit http://www.computer.org/


ABOUT THE COMPUTER SOCIETY STANDARDS ACTIVITIES BOARD (CS-SAB)
The Computer Society Standards Activities Board (SAB) within the policies and procedures of the IEEE and the IEEE SA provides an organizational framework and conducive environment within which to develop broadly accepted, sound, timely, and technically excellent standards that will advance the theory and practice of computing and information processing science and technology.
The following 11 standards committees comprise SAB:
Design Automation Standards Committee (DASC)

Foundation for Intelligent and Physical Agents Standards Committee (FIPASC)

Information Assurance Standards Committee (IASC)

Learning Technology Standards Committee (LTSC)

Local Area Networks/MAN Standards Committee (802)

Microprocessors & Microcomputers Standards Committee (MMSC)

Portable Applications Standards Committee (PASC)

Simulation Interoperability Standards Organization (SISO)

Software and Systems Engineering Standards Committee (S2ESC)

Storage Systems Standards Committee (SSSC)

Test Technology Standards Committee (TTSC)

For further information on CS-SAB visit http://www.computer.org/




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