15,000 sell out Coldplay Live in Abu Dhabi concert completes Abu Dhabi’s biggest weekend of music

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15,000 sell out Coldplay Live in Abu Dhabi concert completes Abu Dhabi’s biggest weekend of music
Flash and Live Nation delighted as one of the biggest bands in the world perform for over 90 minutes from their acclaimed Viva La Vida Tour
Flash and Enviromena now in process of conducting carbon audit of the gig, before commissioning offsetting project
Abu Dhabi, UAE, 28th March 2009 – Abu Dhabi events consultancy Flash Entertainment, in partnership with Live Nation Dubai, welcomed over 15,000 fans from across the UAE to Abu Dhabi, for the final stop on the world tour of Grammy Award-winning foursome Coldplay. The one-off regional concert marked the first time Coldplay have played in the Middle East and was an explosive finale to the final leg of their current Viva La Vida Tour.
Taking place after the fully seated Andrea Bocelli event the night before, Flash and a team of over 150 staff worked through the night to transform the venue and set-up one of the biggest shows in the history of the capital, and the 15,000 strong crowd were not disappointed. The band performed hits from their latest, platinum-status album Viva La Vida - the number-one selling album globally in 36 countries - including the Viva La Vida title singles, Violet Hill, Lost and Lovers in Japan, in addition to massive hits from the band’s diverse catalogue including Yellow, Shiver and Clocks. The band was supported by US rock outfit Mercury Rev.
State-of-the-art stage set up, world-class video and the highest quality sound and light accompanied a stellar performance from Coldplay. The organizers built two stage thrusts enabling Chris Martin to take his high energy performance to within touching distance of the ecstatic crowd.
In addition to the main event, fans were treated to a ‘silent disco’ tent, where 300 head-phoned revellers at a time danced the night away to music only they could hear. A Radio 2 DJ spun a variety of tunes to warm up the crowd and on-site globe projections and interactive branding displays provided a techni-colour backdrop to the site. Guests were also invited to chill out in the onsite shisha lounge, serving shisha and Arabic coffee and tea.
The concert is now being audited to calculate the event’s total carbon footprint, and will soon be offset by event organizers Flash, in partnership with leading environmental partners Enviromena and Emirates Wildlife Society (EWS) -WWF. The initiative to offset carbon emissions generated at the event coincided with Earth Hour 2009, and the EWS-WWF ‘Heroes of the UAE campaign’, which encourages individuals to make an ongoing commitment to save energy and fight climate change. Short films on the initiative were shown to the crowd and concert goers were given a specially made wristband featuring the Heroes of the UAE campaign’s website address.

Speaking on the night John Lickrish, Managing Director of Flash, commented; “This has been a night of firsts for Flash and the city; Coldplay’s first concert in the region; our first weekend of back-to-back major concerts; and the first time anyone has offset the carbon footprint of a music concert in the UAE. Judging by the musical spectacular provided by Coldplay, the flawless visual show and the crowd’s response; we have again demonstrated our continued commitment to providing premium live entertainment experiences for people across the region. We are delighted with another sell-out show and look forward to more of the same in 2009’

Elissa Murtaza from Live Nation, co-promoters with Flash, said ‘Coldplay are one of the biggest acts in the world and their critically acclaimed Viva La Vida tour is something special. We are delighted that the people from across the UAE and entire region have been able to experience such a fantastic night of live music’.

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